In this guide, we will explain everything you need to know about the Google Analytics Client ID.
Understanding the Client ID is essential if you want to understand better how Google Analytics tracks user behavior across sessions. Think of the Client ID as a way for Google Analytics to identify individual users as they interact with your website.
The GA4 Client ID is unique to each user device and browser. It is automatically created by Google Analytics 4 and stored as a cookie in the user’s browser. The Client ID helps us track a user’s interactions and gives insights into their journey on our site.
In this article, we will cover what the Google Analytics Client ID is, how it works in GA4, and where to find it.
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