Have you ever wondered who’s visiting your website? Are they young professionals, students, or retirees? Do more men or women browse your pages? What are their interests?
Google Analytics demographics and interest reporting help track who visits your website. GA4 reports break down details like age, gender, location, language, and interests. This data helps you understand your audience better. It allows them to create relevant content, ads, and offers.
Demographics in Google Analytics 4 work differently than in Universal Analytics. Many users find it tricky to enable these reports and get demographic data of website visitors in GA4.
That’s why we’ve put together this step-by-step guide to help you enable the Google Analytics demographics report and find and analyze your audience data.
By the end of this guide, you’ll know how to use Google Analytics demographics and interest reporting to understand your audience better, create targeted content, and enhance your marketing efforts.
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