Are you struggling to capture crucial user interactions without getting lost in manual tagging? GA4 Enhanced Measurement could be the solution you’re looking for. This feature in Google Analytics 4 (GA4) automatically tracks necessary user actions, like scrolls, outbound clicks, and video views, making it easier to understand how visitors engage with your content.
In this article, we’ll explain Enhanced Measurement Tracking in GA4, its event types, and limitations, as well as discuss how to enable enhanced measurement that can benefit your website’s performance.
Let’s explore how GA4 Enhanced Measurement can simplify your tracking process!
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