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GA4 Outbound Links

How to Track GA4 Outbound Links (2024)

Have you ever wondered where your website visitors disappear after clicking a link? It’s no longer a mystery. Google Analytics 4 automatically tracks outbound clicks that lead users off your website. 

Tracking outbound link in GA4 is crucial to understanding user behavior on your website. When users click on links that lead to external sites, this indicates their interests and engagement levels. By effectively monitoring these outbound link clicks, you can gain valuable knowledge of your audience’s preferences and refine your content strategy accordingly.

This guide will explore setting up and tracking outbound links in Google Analytics 4 (GA4). Learning to track GA4 outbound links will enhance your ability to optimize your website’s performance.

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