Are you running social media campaigns and wondering how to use Google Analytics for social media tracking?
Whether you’re tracking organic posts or paid campaigns, understanding Google Analytics for social media tracking can help you measure and optimize the performance of your social media strategies.
In the digital world, understanding the impact of social media on your website traffic is important. You need to track the outcomes and social media ROI of campaigns to understand the return on the resources and budget invested in them. With Google Analytics 4 (GA4), tracking social media traffic has become more insightful and user-friendly.
In this guide, we’ll explain how to effectively use Google Analytics to track social media traffic and how GA4 works with social media platforms.
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