Cookies help show you relevant ads by tracking your browsing. This common tactic, often known as retargeting, helps to remind past visitors about products.
But, is it possible to achieve retargeting without cookies in 2025?
The answer is YES!
Retargeting without cookies is a privacy-first promotion strategy that uses first-party data, contextual signals, and AI-powered predictions to re-engage website visitors. This is done by replacing traditional third-party cookie tracking.
The digital marketing world is evolving in 2025. With the outdated practice of third-party cookies, marketers must adopt new, privacy-first strategies that will keep their retargeting campaigns effective.
This is why in this comprehensive guide, I will explain the top cookieless retargeting strategies. I have provided a step-by-step framework for setting them up in Google Analytics 4 (GA4) as well. Let’s begin!
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