To track downloads and file downloads in Google Analytics 4, turn on File downloads under Enhanced Measurement, or set up a Google Tag Manager trigger for stronger control.
GA4 then logs every PDF, document, or media file a visitor downloads as a file_download event, which you can view in your standard reports or build into a custom report.
This guide covers what download tracking means in GA4, which file types it recognizes, the benefits of tracking downloads, and three setup methods: Enhanced Measurement, Google Tag Manager, and Analytify for WordPress.
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