Are you looking for an easy guide on how to track popups?
Popups are a common feature on websites. They are used to grab attention, promote offers, collect leads, or share important messages. You may have seen popups offering discounts, showing announcements, or asking for email signups.
Tracking popups is essential for understanding how users interact with them. It tells you how often a popup is displayed, clicked, or dismissed. This data helps you improve popup designs and messaging for better results.
Google Tag Manager (GTM) is a tool that simplifies popup tracking. It lets you set up triggers and track popup events without editing your website’s code. Google Analytics 4 (GA4) works alongside GTM to report and analyze these popup interactions.
In this guide, we’ll teach you how to track popups with Google Tag Manager and analyze the results in Google Analytics 4. You’ll also discover how to create reports to evaluate popup performance.
Continue reading “How to Track Popups with GTM and GA4 (Explained)”