Are you confused about the difference between GA4 User Acquisition vs Traffic Acquisition reports?
If so, you’re not alone. These two GA4 reports serve different purposes; one helps you track how new users found your site, while the other shows where all sessions, including returning visitors, originated.
In this guide, we’ll learn GA4 User Acquisition vs Traffic Acquisition, explain how they work, highlight key metrics and use cases, and show you how to simplify the entire process using Analytify, especially if you’re managing a WordPress site.
Let’s get started!
Continue reading “GA4 User Acquisition vs Traffic Acquisition (2025)”