If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources.
Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface.
In this guide, I’ll share exactly how to view UTM data in GA4, step-by-step, so you can access the valuable UTM analytics you need. Whether you’re tracking campaign performance, ad effectiveness, or traffic acquisition, knowing where and how to track UTM links in Google Analytics is necessary to make informed, data-driven decisions.
Continue reading “How to View UTM Data in GA4 (Easy Guide 2025)”