If you are running a store to sell your digital products, you might be concerned about increasing your sales. But increasing sales is not possible without reading your stats and analytics right. If you get enough ideas about your audience and about your top-performing products, you can put some extra efforts to take them to the next level. Tracking sales and audience behavior are very easy for Easy Digital Downloads using Analytify.
Since 2014 Google has introduced a new feature for the Analytics Enhanced Ecommerce Tracking. It helps you to find the top-performing products, it tracks sales, and tells the behavior of your customers. You can take advantage of this feature on your Easy Digital Store.
Why Is It Necessary To Enable The Easy Digital Downloads?
You can track the basic sales and reports inside the Easy Digital Downloads plugin. But these reports are really basic and they don’t give any idea about customer behavior and what's going on in the store. For advanced tracking, you will need to use the Google Analytics Enhanced Ecommerce feature. You can either view the reports inside the Google Analytics account or you can use the Analytify.
You will be able to track the following things using the Enhanced Ecommerce feature.
- Shopping Behavior
- Checkout Behavior
- Product Performance
- Sales Performance
How To Setup Easy Digital Downloads Tracking Using Analytify
The process to enable the Easy Digital Downloads tracking is very simple. I assume that you have already installed the Analytify on your website and it's connected with the Google Analytics account already.
You have to enable the tracking for Easy Digital Downloads, In order to do this, you need to install the Analytfiy add-on for Easy Digital Downloads Tracking. After installing and activating the addon you need to enable the Enhanced Ecommerce feature inside the Google Analytics.
To enable the Enhanced Ecommerce feature, you need to go to Google Analytics>Website Property>Admin > Ecommerce Setting
Once you are inside the Ecommerce settings, you need to enable the Ecommerce reporting. And set up the basic funnel. In my case I’ve made three steps funnel, the checkout page, billing info, and proceed to payment. After creating the funnel click on the save button and you are all set to track your Easy Digital Downloads reporting. You can either see the reports inside the Google Analytics account or you can see the details inside the WordPress dashboard in a more advanced and easy way.
You can see all the detailed reports in one single frame. While if you go to Google Analytics, it will be so confusing and complex. You need to be an analytics expert in order to read the analytics inside Google Analytics, But if you choose the Analytify to read the Analytics you will be able to read them easily.
You can’t just track the number of products added to cart or number of checkouts, you can track a lot more than that.
Coupon and Refunds Tracking For Easy Digital Downloads
Inside the coupon and refund tracking you can see which coupon code is hot selling for your digital store, so you can increase the quantity of that coupon code based upon the stats. Furthermore, you can see the refund reports that will help you to take some serious actions to reduce such refunds in the future.
Checkout and Purchase Performance For Easy Digital Download
You can track the data about how many people added the products into their cart and how many finally ended up completing the transaction. If you see the big difference between the numbers of products added to the cart and the number of products purchased. Then you need to reconsider the pricing of your products or improve the flow of checkout.
Digital Product Performance
You can track your top-performing digital product based upon the different parameters, such as total revenue generated, the total number of purchases, and less number of refunds. Once you have got an idea about the top-performing product now you can work further on this product to take it to the next level.
Shopping Behavior Funnel For Easy Digital Downloads
You can see the shopping behavior funnel inside your WordPress dashboard, you can track how many people came on your website, how many people added the product in their cart. You can also track the numbers of abandoned carts.
If you read your analytics right you can optimize your Easy Digital Downloads store and you can increase the sales. Analytify and Easy Digital Download tracking addon can make your life so easy and can help you to increase your sales.