Editorial Team, Author At Analytify

How to Optimize Google Ads Campaigns (20 Tips for 2025)

Updated: June 11, 2025 by Editorial Team

Are you looking for the best ways to optimize Google Ads campaigns in 2025?

If you’re not seeing the results you expect, it might be time to rethink your approach. Google Ads remains one of the most powerful tools for driving traffic, but only if your campaigns are properly optimized. With the ever-evolving advertising landscape, staying ahead of the curve and refining your campaigns is essential for success.

Whether you’re looking to improve Google Ads campaign, reduce wasted spend, boost conversion rates, or increase your ROI, the right optimization strategy can make all the difference. In this article, we’ll share 20 actionable tips to help you optimize your Google Ads campaigns in 2025, ensuring you get the best performance and return on your ad spend.

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Using GA4 Secondary Dimensions To Discover User Insights (2025)

Updated: June 11, 2025 by Editorial Team

Ever wondered how to use GA4 Secondary Dimensions to know what’s happening on your website? Adding a secondary dimension allows you to break down your primary data even further, providing more detailed information about your traffic and user behavior.

In this article, you’ll learn what GA4 secondary dimensions are, how they differ from primary dimensions, and how to add them step-by-step in standard reports. We’ll also cover real-world examples, recommended dimensions for deeper analysis, advanced techniques, and common mistakes.

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Using AI in Marketing Analytics (2025 Guide)

Updated: June 16, 2025 by Editorial Team

How can AI in marketing analytics revolutionize your business strategies in 2025?

As the digital landscape becomes increasingly complex, businesses are turning more frequently to AI for marketing analytics to stay ahead of the competition. According to a survey, the U.S. AI market is estimated at $73.98 billion in 2025, with a projected CAGR of 26.95% between 2025 and 2031

By using AI, companies can gain deeper insights into customer behavior, predict trends, and make data-driven decisions with greater accuracy and speed.

But how exactly can businesses leverage AI in their marketing efforts?

In this guide, we’ll discuss how to use AI for marketing analytics effectively. We’ll explore the key AI tools, techniques, and best practices that will help you enhance your marketing campaigns, optimize your data analysis, and improve your overall ROI.

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7 Best Website User Engagement Metrics in Google Analytics 4 (GA4)

Updated: June 11, 2025 by Editorial Team

Are your visitors engaging with your website, or just passing through? Understanding user engagement metrics is key to determining this. These metrics indicate how people interact with your website, revealing whether they’re reading your content, clicking on buttons, scrolling through pages, or watching videos.

In this guide, we’ll explore the 7 best website user engagement metrics in GA4 to help you improve your content and boost retention based on real user activity.

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How to Track WordPress Author Performance in Google Analytics 4 (2025 Guide)

Updated: May 26, 2025 by Editorial Team

Want to track WordPress author performance and see which writers drive the most traffic and engagement?

In this article, we’ll discuss how to set up author tracking in Google Analytics 4 (GA4) to monitor the performance of individual authors on your WordPress site. You’ll learn the easiest plugin-based method using Analytify and a manual approach using GA4 custom dimensions.

This guide will help you learn how to easily view author-specific data like page views, bounce rates, and top-performing posts.

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Data-Driven Development: How to Use Analytics to Guide App Design and Features (2025)

Updated: May 26, 2025 by Editorial Team

Are you looking for analytics to drive the data-driven development of your apps?

A good idea and a beautiful cover are no longer enough for a modern, successful app. Really effective digital software products rapidly grow and improve thanks to data science. Intuition is good for a start, but analytics makes it clear what users need and what features work.

In this blog post, you’ll learn how to incorporate analytics into every stage of development and how data helps in creating design and implementing relevant features. And how to retain users in the long run.

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Top 10 Best Marketing Automation Tools to Improve Workflows (2025)

Updated: May 26, 2025 by Editorial Team

Are you looking for the best marketing automation tools?

Marketing automation has revolutionized how businesses manage their workflows, allowing them to save time, improve efficiency, and deliver more personalized customer experiences.

Automated marketing tools can help you reduce manual effort, scale your efforts, and improve customer engagement by delivering personalized content at the right time. These tools not only enhance productivity but also provide deeper insights into campaign performance, helping businesses make data-driven decisions.

In this article, we’ll take a look at the best marketing automation tools in 2025 that can help you automate and optimize your digital marketing efforts.

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How to Track WordPress Categories and Tags in Google Analytics 4

Updated: May 20, 2025 by Editorial Team

Ever wondered how to track WordPress categories in Google Analytics?

If you’re running a content-heavy website, tracking your categories and tags gives you information about what your audience loves to read.

In this guide, you’ll learn how to monitor the performance of your WordPress categories and tags using Google Analytics 4. We’ll cover the differences between WordPress categories vs tags, how to set up tracking with tools like Analytify, and how to create custom reports for better content strategy.

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How to Generate Organic Visits for Google Business Profile (2025 Guide)

Updated: May 20, 2025 by Editorial Team

Are you struggling to generate organic visits for Google Business Profile?

In 2025, maintaining a strong online presence is vital for local businesses, and Google Business Profile (formerly Google My Business) plays a central role in achieving this. With search behaviors continually evolving, businesses need to leverage Google’s local search ecosystem effectively. Google Business Profile (GBP) is a free tool that helps companies manage their online presence across Google’s search engine and maps. By properly optimizing this profile, businesses can significantly improve their visibility, increase organic traffic, and enhance their local search rankings.

In this blog, you’ll learn the latest strategies to generate organic visits for Google Business Profile, optimize it for better SEO, and improve visibility on Google Maps in 2025.

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Top 5 Tips to Get More Instagram Shares and Boost Engagement (2025)

Updated: June 25, 2025 by Editorial Team

Do you want to grow your Instagram? You should get as many likes and comments as possible. But did you know as well that you should strive for shares?

Shares on Instagram are not as significant as on other platforms, such as its sister site, Facebook, but they are still essential. If you want to get as much engagement as possible, you should get more shares.

In this blog, we’ll share five simple tips to help you get more Instagram shares. These tips will also help increase your Instagram engagement rate and grow your followers.

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