Google Analytics 4 Limits (Updated)

Google Analytics 4 limits cap how many accounts, properties, events, dimensions and API requests a standard property can use. A standard account holds up to 2,000 properties, each property has up to 50 data streams, and each event can carry 25 parameters.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Knowing these limits helps you plan event tracking and data collection before you reach them.

In this article we’ll cover the Google Analytics Limits in terms of Data collection, GA4 event limits, configuration limits, APIs Quota & Limitations, Accounts, Properties, and other points in the standard version of Google Analytics.

Google Analytics 360 raises some of these limits, but not the character limits on event and parameter names and values.

Here, we are going to discuss Google Analytics Limits & Comparison of Google Analytics and Google Analytics 360 tool in this article.

Google Analytics Limits

1) Google Analytics Account limit and Property Limit

A standard Google Analytics account holds up to 2,000 properties, and you can have up to 100 accounts, according to Google Analytics Help.

Each property can have up to 50 data streams, and up to 30 of them can be app streams.

Note: Views no longer exist. They were a Universal Analytics feature, and Universal Analytics stopped processing data in July 2023.

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If you need higher limits, upgrade to Google Analytics 360.

2) GA4 Event Limits & Custom Dimension Limits

This limitation refers to the restrictions on how much data you can collect and store using GA4 custom event limits and dimensions. Google Analytics event limits keep the platform running efficiently and storage manageable.

Here’s a table summarizing the GA4 Event Limits & Custom Dimension Limits in GA4:

Event and Parameter Limits	Feature	Limit	Description
	Custom Event Dimensions	50 per property	The number of custom attributes you add to events for context (e.g., product category, price).
	Unique Event Names(Web)	Unlimited	Total number of distinct event names collected from your website.
	Unique Event Names (App)	500	Total number of distinct event names collected from your mobile app.
	Parameters per Event	25 maximum	The number of individual data points associated with each event (e.g., product name, quantity).
	Event Name Length	40 characters	The maximum length of the event is named itself.
	Parameter Name Length	40 characters	The maximum length of the name for each event parameter.
	Parameter Value Length	100 characters	The maximum length of the data associated with each parameter.
User Dimension Limits	Custom User Dimensions	25 per property	The number of custom attributes you associate with users (e.g., user type, loyalty tier).
	User Dimension Name	24 characters	The maximum length of the name for each user dimension
	User Dimension Value	36 characters	The maximum length of the data associated with each dimension.
	User ID Length	256 characters	The maximum length of the unique identifier for each user.
Other Limits	GA4 Conversion Limit	30 custom conversions (free version)	The maximum number of custom conversions you can track in the free version of GA4.
	GA4 Hit Limits	Not publicly disclosed	There are quotas on the number of hits you can collect, but details are not publicly available.

3) GA4 Configuration Limits

These limitations define the maximum number of elements you can set up within your Google Analytics 4 property. They ensure the platform functions efficiently and prevent data inconsistencies from excessive configurations.GA4 data limits fall under a category that blends configuration limits and practical considerations.

Here’s a table summarizing the Configuration Limits in GA4:

Feature	Limit
Audiences	100
Key events	30
Custom insights	50
User-scoped custom dimensions	25
Event-scoped custom dimensions	50
Event-scoped custom metrics	50
Registered custom key events	30
Data retention	Up to 14 months
Explorations	200 created per user 500 shared
Explore sampling limits	10M events per query
Ads links	400

4) Google Analytics Collection Limits and Quotas

Google Analytics caps how much data one user and one property can send, so no single source overloads the system.

These collection limits apply to each GA4 property and come from Google Analytics Help.

Property Specific

These limits apply to each standard GA4 property:

• 100,000 events per user per day
• 2,000 distinct sessions per user per day
• 10,000 key events (formerly conversions) per user per day

Some of these limits can be raised with Google Analytics 360.

Limits and Quotas on API Requests

GA4 properties use the Google Analytics Data API, which limits requests with token quotas.

General Quota Google Analytics API Limits

The Data API measures usage in core tokens. The limits below apply to standard properties.

Limitations

• 200,000 core tokens per property per day
• 40,000 core tokens per property per hour
• 14,000 core tokens per project per property per hour

Reporting APIs Quota

These limits apply to concurrency and errors for each property:

• 10 concurrent requests per property
• 10 server errors per project per property per hour

Quota

• Daily quotas refresh at midnight Pacific time
• Hourly quotas reset within an hour

Comparison: Google Analytics and Google Analytics 360 Tool

	Analytics	Analytics 360
Perfect for	Small and Medium Size Business	Large Enterprises
Multiple data collection options across websites, apps, and internet-connected devices	Yes	Yes
Data access via mobile app, API, email notifications, and more	Yes	Yes
The advanced site and app reporting and segmentation (including real-time and user-centric reporting)	Yes	Yes
Native data onboarding integrations with	Google Ads, AdSense, and Search Console	Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console
Native remarketing integrations with	Google Ads	Google Ads and Display & Video 360
Integration with Google BigQuery	No	Yes
Integration with Salesforce	No	Yes
Advanced Analysis	No	Yes
Funnel reporting	Basic	Advanced, including data-driven model
Cross-property roll-up reporting	No	Yes
Number of views per property	200 Max	400 Max
Custom dimensions and metrics per property	20 Custom Dimensions & Metrics	200 Custome Dimensions & Metrics
Data freshness	Not guaranteed	Guaranteed 4 hours under SLA (usually faster)
Unlimited data	No	Yes
Unsampled reporting	No	Yes
Access to raw data	No	Yes
User and account administration	Yes	Yes
Support and services	Self-service help center and community forums	Services, support, and SLAs provided by Google and global partner network
Payment options	Free	Monthly Payment

Final Thoughts on GA4 Limits

GA4 limits cover accounts, properties, events, parameters, dimensions and API requests. Some limits can be raised with Google Analytics 360, and the character limits on event and parameter names cannot.

Google Analytics Limits FAQ