If your website has visitors from the European Economic Area (EEA), you need to handle user consent correctly in Google Analytics 4 (GA4).
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
In this blog post, I’ll explain what Google EEA Compliance means, how consent signals work, and the exact steps to set everything up in GA4.
Let’s get started!
Continue reading “Google EEA Compliance and Consent Signals Guide (2026)”