If you want to link Google Search Console (GSC) with Google Analytics (GA4), it will offer you powerful SEO insights. By combining search query data with user behavior metrics, this integration helps you:
See which keywords drive traffic but don’t convert.
Track click-through rates (CTR) alongside engagement metrics.
Optimize content based on search performance.
In this guide, we’ll explore how to link Google Search Console to Google Analytics 4 step-by-step, troubleshoot common issues, and use Analytify to simplify reporting.
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