GA4 Enhanced Measurement is a built-in GA4 setting that automatically tracks page views, scrolls, outbound clicks, site searches, video engagement, and file downloads. It removes most of the manual tagging that Google Analytics tracking usually involves.
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
GA4 Enhanced Measurement automatically captures key user actions, including scrolls, outbound clicks, video views, file downloads, and site searches. No extra code required.
In this article, I’ll explain what Enhanced Measurement is, which event types it tracks, how to enable it in GA4, its limitations, and how Analytify makes the data easier to use inside WordPress.
Let’s explore how GA4 Enhanced Measurement can simplify your tracking process!
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