About the author

Muhammad Adnan

CEO of Analytify

Adnan is the CEO of WPBrigade and Analytify, and a Senior Software Architect with over a decade of experience in WordPress and web development. A Google Summer of Code Alumnus (GSA 2013), he has a strong foundation in open-source development and software engineering. Adnan is passionate about startups, WordPress, and building tools that help businesses make sense of their data.

Areas of expertise

SaaS
AI
GA4
Analytics
WordPress

Explore all the Articles

All articles by Muhammad Adnan

Online course analytics for LifterLMS with Analytify

Online Course Analytics: 10 Metrics Every Course Creator Should Track

Updated: October 15, 2026 by Muhammad Adnan

Most course creators watch enrollments and revenue. Then they can’t explain why sales slow down or why students quit.

The 10 online course analytics that matter. They follow a student from the first visit to the last lesson: course page views, engagement time, traffic sources, conversion rate, funnel drop-off, time to purchase, revenue by course, average order value, refund rate, and completion rate.

For each metric below, you get a simple meaning, a formula where one helps, what a change usually means, and where to find the number: GA4, Analytify, or LifterLMS.

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Heatmaps in Google Analytics: Does GA4 Have One? (Plus 4 Tools That Do)

Updated: September 30, 2026 by Muhammad Adnan

You went looking for heatmaps in Google Analytics. They are not there: Google Analytics has no native heatmap feature in GA4 or any version before it.

GA4 records clicks and scroll depth as events and numbers. It never draws them onto your page, which is why heatmaps in Google Analytics have never appeared in any report.

So you did not break anything. You did not miss a setting. The fix is to pair GA4 with a dedicated heatmap tool, covered below.

Below: what GA4 tracks instead, how close you can get with GA4 data alone, the four tools that actually produce the heatmap, and how to run one next to your current setup without duplicate tracking. New to any of this? Start with how to set up Google Analytics 4 on WordPress.

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6 Best Google Analytics Plugins for WordPress

6 Best Google Analytics WordPress Plugins (Expert Comparison)

Updated: October 13, 2026 by Muhammad Adnan

Analytify is the best Google Analytics WordPress plugin for most sites. It connects GA4 in a few clicks. It shows real-time, per-post and WooCommerce reports inside your dashboard. The StartUp plan costs $99/year for two sites and includes WooCommerce and forms tracking.

Google Site Kit is the best free GA4 plugin for WordPress if headline stats are enough. MonsterInsights suits stores that want its eCommerce reports and AI assistant, from $199.50/year on the Pro plan.

My team builds Analytify, so it sits at number one here. I’ve still noted where each rival fits better. I checked every price below against the vendor’s own pricing page in October 2026.

Here are all six plugins side by side, so you can match one to your site, budget and reports.

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What Is Google Tag Gateway? A First Look for WordPress Sites (2026)

Updated: August 5, 2026 by Muhammad Adnan

I’ve seen the term “Google Tag Gateway” pop up in forums, in newsletters, and inside the Site Kit settings screen. If you’ve spotted it and aren’t sure whether it’s a new problem to fix or a free upgrade you’re missing, you’re not alone.

In this guide, I’ll give you a plain answer on what it actually does, whether it changes anything on a WordPress and GA4 setup, and whether your Analytify dashboard needs any changes at all. We’ll cover what it is, how to turn it on, how it compares to server-side tagging, and what it means for the reports you already see inside WordPress.

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GA4 Segments Explained: Beginner’s Guide (2026)

Updated: July 29, 2026 by Muhammad Adnan

I still remember the first time I clicked “Explore” in GA4. I expected a report. I got a blank canvas instead, with no obvious place to start.

If your manager just asked you to “pull a segment” and you have no idea where that lives, you are not missing something obvious. GA4 moved segments out of the standard reports and buried them inside Explore, and nothing in the interface tells you that up front.

By the end of this guide, you will know exactly what a GA4 segment is, how to build one in under five minutes, and when to reach for a segment instead of an audience. I will walk you through the definition, the build steps, segments versus audiences, a worked new-vs-returning example, and where to check that comparison without reopening Explore every single time.

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How to Increase Organic Keywords and Traffic with 10 Proven Ways

Updated: July 21, 2026 by Muhammad Adnan

I’ve read a lot of “increase your organic traffic” guides over the years, and most of them miss something obvious. They treat keywords as a means to an end. Traffic is the goal; keywords are just the vehicle.

That’s backward, especially if you’re stuck. If you keep publishing and your traffic still isn’t moving, the number worth watching isn’t traffic. It’s how many distinct search terms your site actually ranks for. This distinction matters more than it used to: Google now processes more than 5 trillion searches a year by its own count, and 91.8% of those queries are long-tail, according to Backlinko’s analysis of 306 million keywords. Most of that volume is spread across terms no single “increase traffic” tactic will ever touch directly. Growing keyword count is how you actually reach it.

In this guide, you’ll get 10 ways to increase organic keywords specifically. You’ll see how to increase organic traffic and how to increase search engine keywords by finding gap keywords, targeting long-tail questions, expanding content depth, fixing cannibalization, and tracking keyword growth inside WordPress.

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E-E-A-T SEO: How to Optimize It With Analytics

Google E‑E‑A‑T SEO: How to Use Analytics to Improve Experience, Expertise, Authority, and Trust

Updated: October 4, 2026 by Muhammad Adnan

You added an author bio. You wrote an About page. You switched to HTTPS. And I’m guessing you still have no idea if any of it actually moved the needle, which is honestly the more frustrating part.

I’m not going to give you another explanation of what the acronym means. Instead, I’ll hand you the exact GA4 metrics to check, where to find them, and how to read what they’re telling you.

Here’s the plan: a quick refresher on what E-E-A-T SEO means, then the real content: which GA4 reports and metrics map to each E-E-A-T pillar, a repeatable monthly workflow, and how Analytify simplifies the whole process inside WordPress.

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Local PPC: A Beginner’s Guide to Local Pay-Per-Click Advertising

Updated: July 30, 2026 by Muhammad Adnan

Local PPC, or local pay-per-click advertising, is a paid search method that targets people searching within a set distance from your business.

You are spending money on Google Ads every month, but you cannot tell which clicks turned into real customers. A call comes in on Tuesday, and you have no idea whether it came from the ad, Google Maps, or a friend’s referral.

This guide shows you exactly how local PPC works, how to set up a geo-targeted campaign step by step, and how to track what happens after someone clicks your ad, all from inside WordPress. If you are new to Google Ads, start with our A Complete Google Ads Tutorial.

You will learn three things: what local PPC is and how it works, a step-by-step campaign setup in Google Ads, and how to measure real results using GA4 and Analytify without leaving your WordPress dashboard.

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A complete blog on cohort analysis and its types and how you can create one in google analytics 4

Google Analytics Cohort Analysis: Understanding User Behavior

Updated: July 30, 2026 by Muhammad Adnan

You might have come across the term “cohort analysis” in a GA4 tutorial and thought it was just for data experts. This guide will explain it in simple terms.

Cohort analysis is a way to study user behavior by grouping people with the same characteristics and tracking how these groups behave over time. You can spot trends such as how many users return, when they stop coming back, and how your marketing or product updates affect them.

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Illustrated guide cover for cornerstone content SEO — shows a central hub page connected to supporting cluster articles representing the hub-and-spoke content structure for WordPress

What is Cornerstone Content? (And How to Create It for SEO)

Updated: October 5, 2026 by Muhammad Adnan

Cornerstone content is the set of articles on your WordPress site that cover your most important topics, earn the most internal links, and are built to rank for your highest-value keywords. I show you how to identify and build cornerstone content, and how to check whether it works.

This guide is for WordPress site owners and bloggers who want a clear hierarchy of important posts. It covers the benefits for SEO, step-by-step creation, and performance tracking with Analytify directly inside your WordPress dashboard.

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