Have you noticed the shift from “conversions” to “key events” in Google Analytics? This transition marks a significant change in how businesses track user interactions. In Google Analytics 4 (GA4), key events are now essential for understanding user behavior and achieving your business goals.
This article will explore what are key events, the reasons behind the shift from conversions to key events in GA4, and how to create and track them effectively.
Continue reading to learn more about GA4 key events and enhance your tracking strategy!
Continue reading “Key Events in Google Analytics (Explained 2024)”