Google Analytics is free for most users. But there is also a paid enterprise version called Google Analytics 360.
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
Choosing between them depends on your traffic volume, data needs, and budget.
This guide explains Google Analytics pricing by exploring its differences in features.
Ultimately, you can decide which solution works best for your business.
Let’s get started to explore GA4 pricing!
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