Most small businesses don’t lack data; they lack clarity. GA4 collects a lot of information, but without proper guidance, it can feel overwhelming instead of helpful. Many business owners open Google Analytics, see dozens of reports, and still leave unsure of what to focus on.
The good news is that GA4 can be useful without being complicated. For GA4 for small businesses, advanced setups, deep analysis, or endless metrics aren’t necessary. What really matters is tracking a few small business analytics metrics that clearly show what’s working and what isn’t.
That’s exactly what this guide focuses on. You’ll learn what GA4 for small businesses should track and how to read GA4 reports in a practical, business-friendly way. So you can make decisions without wasting time.
Let’s get started!
Continue reading “GA4 for Small Businesses: What to Track and How to Read Reports”