If you’ve been using Google Analytics 4 (GA4) to monitor your website’s performance, you might be curious about how GA4 Subdomain Tracking works. Understanding this can give you some deep insights into how different sections of your website are performing.
First, let’s discuss what Google Analytics and Subdomains Tracking involves. It’s not just about monitoring your main site; it’s about digging deeper. By tracking subdomains in GA4, you can see if specific parts of your site, like your blog or shop, are attracting visitors or if there’s something they particularly enjoy there. It wasn’t always straightforward in previous versions of Google Analytics, but GA4 has made some significant improvements.
In this article, we’ll discuss why GA4 subdomain tracking is essential, how it differs from what you might be used to, and how you can set it up to get accurate, segmented information that could help you tailor your strategies to different audience segments.
Let’s get started!
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