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Google Analytics users

Google Analytics Users: Active Users vs. Total Users and New Users vs. Returning Users

Google Analytics 4 (GA4) is a powerful tool for helping businesses understand how people use their websites. It offers many features that make tracking user behavior effortless and more detailed. 

Understanding user types in GA4 is important if you’re new to Google Analytics or looking to get more from your data. This guide will explain the four main types of Google Analytics users: Active vs. Total Users and New vs. Returning Users.

You’ll gain valuable information about your website audience by understanding these distinctions. So, we can create targeted strategies that keep them returning for more.

Let’s dive into the exciting world of GA4 user types!

Continue reading “Google Analytics Users: Active Users vs. Total Users and New Users vs. Returning Users”

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