Are you curious about how users navigate your website? The GA4 Path Exploration report provides a powerful way to visualize and track user journeys. This feature offers an understanding of the sequence of actions users take, from initial entry to key events.
In this article, we’ll explore an overview of Google Analytics path exploration, how it works, and how to create and use forward and reverse path exploration reports.
Let’s get started to learn about GA4 path analysis!
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