To add schema markup in WordPress, you give each page structured data that Google can read and use for rich results such as star ratings, event details, and FAQs. This structured data is called schema markup.
Schema markup is a form of structured data that helps search engines better understand your content. Google uses structured data to understand a page and to decide whether the page is eligible for a rich result.
I cover what schema markup is (and how it works in 2026), the main types of schema for different content, and how to add schema markup in WordPress.
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