Do you want to know how to effectively utilize GA4 site search tracking? This is the guide for you.
Google Analytics 4 (GA4) has significantly changed how we monitor and track website performance. Among these changes is the ability to track GA4 Site Search, a critical feature for businesses and website owners who want to understand what users search for on their site. Tracking site search data can reveal important insights about user intent, content gaps, and areas for improvement on your website.
In this blog, we will explore the benefits of site search tracking in GA4, explain how it works, and provide a step-by-step guide on how to set it up.
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