Track website traffic in Google Analytics 4 using three reports: Traffic Acquisition, Engagement, and Realtime. Traffic Acquisition shows where visitors come from. Engagement shows what they do on your site. Realtime shows who’s active right now. Install the GA4 tracking code to start collecting this data. Or skip that step. Analytify connects GA4 automatically. It displays these reports inside your WordPress dashboard.
Google Analytics 4 (GA4) replaced Universal Analytics with an events-based tracking model. GA4 tracks Users and engagement instead of sessions and pageviews alone. This gives a more accurate view of visitor behavior across devices. Older terms like Google Analytics website hits no longer apply. GA4 replaced hits with events. Most site owners track their website with Google Analytics because it’s free and familiar. This guide covers GA4 setup and the reports to check. You’ll also see how to view this data inside WordPress.
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