Have you ever noticed unassigned traffic in Google Analytics 4 (GA4) when you checked your dashboard? You’re not alone. Understanding GA4 unassigned traffic greatly affects how you see your website’s data and make decisions.
In this guide, we’ll break down everything about unassigned traffic in Google Analytics 4.
Whether you’re new to this or have some experience, you’ll find useful tips here. We’ll explain what is unassigned traffic in Google Analytics 4, why it shows up, and how to fix it.
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