Are you looking for ways to exclude URL query parameters in Google Analytics 4? If so, you are in the right place.
In Universal Analytics (GA3), this was a built-in feature, but in GA4, it requires a workaround.
URL query parameters, which are bits of information attached to the end of a URL after a question mark (?), play a significant role in how websites function. They pass data between pages, track marketing campaigns, and personalize user experiences. However, when it comes to Google Analytics 4 (GA4), these parameters can create a bit of a mess. They can clutter your reports, skew your data, and even pose privacy concerns.
That’s why learning how to exclude URL query parameters in Google Analytics 4 is a must for anyone serious about data analysis.
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