Have you ever wondered how visitors actually move through your website, and how a Google Analytics behavior map can reveal their whole journey?
Tracking visits alone isn’t enough anymore. You need to know where users come from, which pages they explore, what actions they take, and where they drop off. That’s where behavior flow analysis in GA4 comes in.
With the GA4 behavior flow report, also known as Path Exploration, you can visualize how users move from one page or event to another. Unlike the limited flow reports in Universal Analytics, GA4’s user flow analysis offers a more flexible, event-based model that tracks every interaction.
In this guide, we’ll explore how to access and customize the behavior flow analysis in GA4, break down its key components, and show you how to integrate these insights directly into your WordPress dashboard with Analytify.
Let’s get started!
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