Editorial Team, Author At Analytify

Guest Posting: How It Works and What It Can Do for You

Updated: October 15, 2025 by Editorial Team

If you’re serious about SEO, it’s only a matter of time before you start considering dipping your toes into guest posting. And it makes sense. After all, it’s one of the best ways to get backlinks, which determine your domain rating (DR), rankings, and traffic.

The only trouble is, there is so much noise floating online about how to get it right that it can be confusing to know what is still effective.

So, in this article, I’m going to explain what guest posting is, what this SEO tactic is all about, how to use it, and what things to avoid.

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How to Blend Data in Looker Studio (Explained 2025)

Updated: October 14, 2025 by Editorial Team

Are you confused about how to blend data in Looker Studio? This guide is the tutorial you need to understand data blending in Looker Studio.

Data blending in Looker Studio (formerly known as Google Data Studio) is a vital concept that enables you to look beyond a single data source, transforming a basic report into a complete analysis.

In this guide, I will provide a clear step-by-step tutorial on how to blend data in Looker Studio, also ensuring you can unify your insights from separate sources like Google Analytics, Google Ads, and custom spreadsheets.

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Top 20 Marketing Hacks for Website Traffic Growth (2025)

Updated: October 13, 2025 by Editorial Team

Looking for quick and effective marketing hacks to boost your website’s visibility and traffic?

You’re not alone; every website owner wants steady traffic growth without wasting time or budget. That’s where smart marketing hacks come in.

These simple yet powerful techniques help you attract more visitors, improve engagement, and achieve guaranteed website traffic with less effort.

In this guide, we’ll explore the top 20 marketing hacks for website traffic growth, including how Analytify makes everything easier to track and understand.

Let’s get started!

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Google Ads Certification Study Guide: Exams, Benefits & Credentials (2025)

Updated: October 9, 2025 by Editorial Team

Google Ads Certification Study Guide is your roadmap to gaining the skills and credentials necessary to become a Google Ads expert.

Whether you are starting your digital marketing journey or looking to enhance your existing skills, getting certified in Google Ads can significantly improve your career prospects. This certification helps you to effectively create, manage, and optimize Google Ads campaigns for better results.

In this guide, I’ll explain everything you need to know about the Google Ads Certification guide, from the types of certifications you can earn to the steps for preparing for the exams.

I’ll also discuss how Google Ad Manager certification can enhance your professional opportunities, and how you can use Analytify to track and optimize your Google Ads performance once you’re certified.

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Google Ads vs Google Analytics (Conversion Tracking)

Updated: October 14, 2025 by Editorial Team

Confused about where to track your conversions, Google Ads vs Google Analytics?

Google Ads focuses on tracking comprehensive conversions directly from ad clicks. Google Analytics (GA4) provides a view of how users interact with your website across multiple traffic sources.

Understanding how these tools work together (and how they differ) can help you avoid reporting confusion and make better budget decisions.

In this guide, I will cover Google Ads vs Google Analytics conversions. You’ll learn what Google Ads conversion tracking is and how GA4 handles conversion tracking differently. We will discuss the major differences between Google Analytics vs Google Ads. We’ll also explain how Analytify simplifies the process by bringing data from both tools into one easy-to-use WordPress dashboard.

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How to Improve CTR in Google Ads (9 Proven Ways)

Updated: October 2, 2025 by Editorial Team

If you’re running Google Ads campaigns, you’ve probably heard the term CTR (Click-Through Rate). But do you know how to improve CTR in Google Ads and why it’s so important for your success?

Advertising Click-through rate (CTR) is one of the most important metrics for measuring how well your ads are performing. It tells you how often people click on your ads after seeing them, giving you insight into how well your ads are connecting with your audience. A higher CTR means more clicks, which can lead to better visibility, higher quality scores, and improved campaign performance.

If you want to get the most out of your advertising budget and increase your return on investment (ROI), you must increase CTR on Google Ads. However, this isn’t always easy. Many factors affect CTR, including the quality of your ad copy, the relevance of your keywords, and the user experience on your landing page.

In this blog, I’ll explain how to improve CTR in Google Ads. We’ll cover the strategies to maximize CTR on Google Ads, practical tips, from refining your ad copy to optimizing your landing pages and using advanced targeting techniques, to help you boost your Google Ads performance.

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Track Affiliate Sales with GTM and GA4 (2025 Guide)

Updated: October 2, 2025 by Editorial Team

Have you ever wondered how to track affiliate sales accurately?

With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue.

That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture outbound affiliate clicks, connect them with completed purchases, and generate clear reports within Google Analytics 4.

In this guide, we’ll cover what affiliate sales tracking GA4 is, why it’s important for businesses, and step-by-step instructions on how to set up GTM and GA4 for tracking affiliate clicks, conversions, and sales performance.

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How to Become a Google Ads Specialist in 2025 (Quick Tips)

Updated: September 30, 2025 by Editorial Team

Have you ever thought about becoming a Google Ads specialist in 2025?

With more and more businesses fighting for attention online, there’s a huge demand for people who know how to make Google Ads work.

Whether you’re looking to level up your career or help a business grow, becoming an advertising specialist can really set you apart.

An online ads expert doesn’t just create ads; they use data to make sure those ads actually work. The job is all about setting up campaigns, checking how well they’re doing, and making improvements to get the best results.

In this article, I’ll show you how to build the skills to become a Google Ads advertising expert, including tips on tracking conversions and using key events to improve your ad performance.

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Tracking Internal Campaigns with Google Analytics 4 (Explained 2025)

Updated: September 25, 2025 by Editorial Team

Have you ever wondered why tracking internal campaigns with Google Analytics matters for your business?

External campaigns bring visitors to your website, but internal promotions, such as banners, pop-ups, and CTAs, are what move them closer to conversions.

That’s why learning GA4 internal campaign tracking is so important. It helps you measure the impact of internal promotions, prevent broken attribution, and understand how on-site marketing placements influence user behavior. With proper setup, you can clearly see which promotions drive sales, sign-ups, and engagement.

In this guide, I will cover the differences between external vs internal campaign tracking, explain step-by-step setup using both GTM and the Analytify plugin, and share best practices for internal tracking in Google Analytics 4.

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How to View UTM Data in GA4 (Easy Guide 2025)

Updated: September 24, 2025 by Editorial Team

If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources.

Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface.

In this guide, I’ll share exactly how to view UTM data in GA4, step-by-step, so you can access the valuable UTM analytics you need. Whether you’re tracking campaign performance, ad effectiveness, or traffic acquisition, knowing where and how to track UTM links in Google Analytics is necessary to make informed, data-driven decisions.

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