Editorial Team, Author At Analytify

Real-Time vs Event-Based Reporting in GA4: Which One to Use When

Updated: November 4, 2025 by Editorial Team

You open GA4 and notice two report types, Real-Time and Events. Both display how users interact with your website, but they do it in entirely different ways. While Real-Time reporting in GA4 shows what’s happening right now, event-based reporting in GA4 reveals what has happened over time.

With the shift from Universal Analytics to GA4, Google moved from a session-based model to an event-based tracking system. Instead of grouping all user actions into a single visit, GA4 tracks each interaction individually. Every click, page view, or form submission is recorded as a separate event, giving a more flexible way to track user behavior in GA4.

But that brings up an important question: When should you rely on Real-Time reports, and when should you trust Event reports?

In this guide, we’ll explore how each report works, what kind of data they show, and how you can use both with Analytify for WordPress to simplify GA4 reporting.

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How to View WordPress Site Stats and Page Views (2025 Guide)

Updated: November 4, 2025 by Editorial Team

Ever wonder which of your WordPress pages your visitors love most and which ones they just scroll past?
You’re not alone. Every website owner wants to know what’s working, what’s not, and where people spend their time. That’s where WordPress site stats come in.

Tracking your WordPress statistics at the site and page levels helps you understand your audience. When you can see which blog posts attract visitors, how long they stay, and what leads them to convert, you can make smarter decisions that grow your site faster.

Google Analytics already does a fantastic job of collecting this data behind the scenes. But if you prefer seeing those insights right inside your WordPress dashboard in a more visual and easy-to-navigate way, Analytify has you covered.

In this guide, I will show you how to view your WordPress site stats and check page view stats.

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AEO vs SEO: Key Differences and Winning Strategies for Visibility

Updated: November 4, 2025 by Editorial Team

AEO vs SEO, which one truly matters in 2025?

That’s the question every marketer and content creator is asking as the digital landscape undergoes a massive transformation.

For years, businesses optimized content to appear on Google’s first page. But in 2025, people aren’t just searching anymore. They’re asking AI. Platforms like ChatGPT, Perplexity, Bing Copilot, and Google’s SGE (Search Generative Experience) are transforming how users discover information, products, and brands.

This shift marks the rise of AI-driven discovery, where users expect instant, conversational answers instead of scrolling through search results.

That’s where AEO (AI Engine Optimization) enters the scene. This is a new approach that ensures your content is not only visible to search engines but also understandable and retrievable by AI systems.

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GA4 Data Thresholding & Privacy: What You Must Know in 2025

Updated: November 4, 2025 by Editorial Team

Have you ever opened your GA4 reports and noticed missing data that doesn’t quite add up?

You’re not alone. Many website owners become confused when parts of their Google Analytics 4 (GA4) reports appear incomplete, and the reason is a feature called data thresholding.

GA4 data thresholding is Google’s built-in privacy protection system to protect user privacy or information by hiding specific data in your reports when audiences are too small or when sensitive details like demographics or interests are involved.

In this article, we will discuss what GA4 data thresholding is, why it occurs, and how to identify GA4 thresholding in reports. Most importantly, you’ll learn how Analytify, the best GA4 plugin for WordPress, helps keep your analytics clear and accurate, even when GA4 limits what you can see.

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Top 10 Benefits of Using Google Tag Manager (2025)

Updated: November 4, 2025 by Editorial Team

Still sending tracking codes to your developer every time you need an update?

You’re not alone! Many website owners face the problem of messy tracking setups, where every new code or tag needs a developer’s help. That’s where Google Tag Manager (GTM) comes in.

GTM is a free tool from Google that lets you add, edit, and manage all your tracking codes from a single dashboard, without touching your website’s code.

Whether you’re setting up Google Analytics, conversion tracking, or custom events, GTM makes the whole process faster and easier, even for non-developers.

In this guide, we will explore the top 10 benefits of using Google Tag Manager and see how Analytify makes it even more powerful for WordPress users.

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Trends in Web Analytics 2025: Emerging Features & What to Watch

Updated: November 4, 2025 by Editorial Team

Web analytics trends 2025 are reshaping how businesses understand and act on their data. This year marks a major shift from basic tracking to smarter, AI-powered insights that help marketers make faster and more confident decisions.

Today, it’s not just about knowing what happened on your website; it’s about understanding why it happened and what will happen next. With privacy-first analytics, real-time dashboards, and AI-assisted reporting, the way we read data is becoming more human and more intuitive.

And if you’re a WordPress user, this evolution is even easier to experience. Tools like Analytify bring advanced Google Analytics 4 (GA4) data directly to your WordPress dashboard, with no technical setup required.

In this article, we’ll break down the key web analytics trends for 2025, explore the emerging features shaping the future, and show how you can stay ahead using smarter, privacy-friendly analytics solutions.

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Content Personalization with Analytics (2025 Guide)

Updated: November 4, 2025 by Editorial Team

In today’s age, users no longer settle for generic online experiences. They expect websites, emails, and digital platforms to understand their needs and deliver personalized content. The kind that feels personal for them.

Whether it’s seeing product recommendations that match their interests or reading blog articles aligned with their goals, personalization has become a defining factor of digital success.

Content personalization uses data to create unique experiences for each user. By looking at behavior, preferences, and demographics, businesses can deliver content that matters. This increases engagement, conversions, and customer satisfaction.

AI and analytics make personalization smarter. Analytics tools like Google Analytics and Analytify show what your audiences or users want. They help adjust content in real-time for better results.

In this guide, you will learn what is personalized content, how to use analytics for content personalization. We will cover AI-driven personalization and show how Analytify makes it simple for WordPress users.

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AI Visibility: How to Enhance Your Brand Presence in LLMs?

Updated: November 3, 2025 by Editorial Team

As businesses rely more on AI tools like ChatGPT and Google’s AI, it’s important to focus on AI visibility, or how visible your brand is in AI-generated content.

These AI tools are becoming the go-to for users when they search for information. Unlike traditional search engines, AI models generate responses directly from their data, and brands need to make sure they appear in these responses.

AI visibility means your brand is mentioned or visible when AI systems answer questions, recommend products, or provide insights. This is important because the AI-generated content shapes how consumers view your brand, often even before they visit your website or social media pages.

In this article, we’ll discuss why AI visibility matters, how it works, and how to enhance brand visibility in AI. I’ll also show you how to monitor your brand’s visibility in AI responses and provide tips on improving it to stay competitive in the market.

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ECommerce Website Audit Checklist (2025)

Updated: November 3, 2025 by Editorial Team

Ever wondered why your sales drop even when your online store looks great? You can find the reason by doing an eCommerce website audit.

Learning how to conduct an eCommerce website audit is essential for every online store owner. It helps you find out what’s slowing down your website, why visitors leave without buying, and what changes can bring more traffic and sales. It’s not just about fixing errors; it’s about making your online store faster and easier to use.

In this article, we’ll cover everything you need to know about performing a complete eCommerce website audit checklist. You’ll also learn how to use Analytify, a powerful WordPress plugin, to make your eCommerce site audit easier with features like custom dashboards, 404 error reports, page speed insights, and more.

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