Editorial Team, Author At Analytify

7 Best Website User Engagement Metrics in Google Analytics 4 (GA4)

Updated: May 27, 2025 by Editorial Team

Are your visitors engaging with your website, or just passing through? Understanding user engagement metrics is key to determining this. These metrics indicate how people interact with your website, revealing whether they’re reading your content, clicking on buttons, scrolling through pages, or watching videos.

In this guide, we’ll explore the 7 best website user engagement metrics in GA4 to help you improve your content and boost retention based on real user activity.

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How to Track WordPress Author Performance in Google Analytics 4 (2025 Guide)

Updated: May 26, 2025 by Editorial Team

Want to track WordPress author performance and see which writers drive the most traffic and engagement?

In this article, we’ll discuss how to set up author tracking in Google Analytics 4 (GA4) to monitor the performance of individual authors on your WordPress site. You’ll learn the easiest plugin-based method using Analytify and a manual approach using GA4 custom dimensions.

This guide will help you learn how to easily view author-specific data like page views, bounce rates, and top-performing posts.

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Data-Driven Development: How to Use Analytics to Guide App Design and Features (2025)

Updated: May 26, 2025 by Editorial Team

Are you looking for analytics to drive the data-driven development of your apps?

A good idea and a beautiful cover are no longer enough for a modern, successful app. Really effective digital software products rapidly grow and improve thanks to data science. Intuition is good for a start, but analytics makes it clear what users need and what features work.

In this blog post, you’ll learn how to incorporate analytics into every stage of development and how data helps in creating design and implementing relevant features. And how to retain users in the long run.

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Top 10 Best Marketing Automation Tools to Improve Workflows (2025)

Updated: May 26, 2025 by Editorial Team

Are you looking for the best marketing automation tools?

Marketing automation has revolutionized how businesses manage their workflows, allowing them to save time, improve efficiency, and deliver more personalized customer experiences.

Automated marketing tools can help you reduce manual effort, scale your efforts, and improve customer engagement by delivering personalized content at the right time. These tools not only enhance productivity but also provide deeper insights into campaign performance, helping businesses make data-driven decisions.

In this article, we’ll take a look at the best marketing automation tools in 2025 that can help you automate and optimize your digital marketing efforts.

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How to Track WordPress Categories and Tags in Google Analytics 4

Updated: May 20, 2025 by Editorial Team

Ever wondered how to track WordPress categories in Google Analytics?

If you’re running a content-heavy website, tracking your categories and tags gives you information about what your audience loves to read.

In this guide, you’ll learn how to monitor the performance of your WordPress categories and tags using Google Analytics 4. We’ll cover the differences between WordPress categories vs tags, how to set up tracking with tools like Analytify, and how to create custom reports for better content strategy.

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How to Generate Organic Visits for Google Business Profile (2025 Guide)

Updated: May 20, 2025 by Editorial Team

Are you struggling to generate organic visits for Google Business Profile?

In 2025, maintaining a strong online presence is vital for local businesses, and Google Business Profile (formerly Google My Business) plays a central role in achieving this. With search behaviors continually evolving, businesses need to leverage Google’s local search ecosystem effectively. Google Business Profile (GBP) is a free tool that helps companies manage their online presence across Google’s search engine and maps. By properly optimizing this profile, businesses can significantly improve their visibility, increase organic traffic, and enhance their local search rankings.

In this blog, you’ll learn the latest strategies to generate organic visits for Google Business Profile, optimize it for better SEO, and improve visibility on Google Maps in 2025.

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Top 5 Tips to Get More Instagram Shares and Boost Engagement (2025)

Updated: May 15, 2025 by Editorial Team

Do you want to grow your Instagram? You should get as many likes and comments as possible. But did you know as well that you should strive for shares?

Shares on Instagram are not as significant as on other platforms, such as its sister site, Facebook, but they are still essential. If you want to get as much engagement as possible, you should get more shares.

In this blog, we’ll share five simple tips to help you get more Instagram shares. These tips will also help increase your Instagram engagement rate and grow your followers.

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7 Best WordPress Multisite Hosting Providers (2025)

Updated: May 20, 2025 by Editorial Team

Have you ever wondered how to control all your websites from one dashboard? That’s where WordPress Multisite Hosting comes in. It lets you manage all your sites from one place, saving time, effort, and server resources.

But to make the most of it, you need the right hosting provider that supports multi-site features without slowing things down.

In this article, we’ll explain what WordPress Multisite Hosting is, what features to look for, and most importantly, help you find the best fit by reviewing the 7 Best WordPress Multisite Hosting Providers for 2025.

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Best Email Tracking Tools For Business Growth (2025)

Updated: May 20, 2025 by Editorial Team

Constant communication through e-mail is one of the primary methods that remains effective to date and in 2025. Identifying the services of an appropriate email tracking software can help you achieve great success in your email marketing campaigns, enhancing your return on investment. If you are a new business or have been in operation for a certain period, it is important to know which tools help monitor opens, clicks, and engagement.

Indeed, modern business enterprises require standard methods to use in determining the performance of their emails. Choosing the right tool enables one to know the prospects interested in the campaigns and make conclusions about the campaign’s effectiveness.

This guide aims to go through the most effective types of email tracking solutions currently popular on the market. We will review its features, its deliverability rate, and user experience in order to make your choice of the right solution for your business.

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GA4 vs Firebase vs Firebase Analytics (Key Differences)

Updated: May 20, 2025 by Editorial Team

Are you unsure which analytics platform to choose for your app or website: GA4, Firebase Analytics, or Firebase?

These three tools are all integral to Google’s analytics ecosystem, but each serves a different purpose and caters to unique business needs. Understanding their differences can help you make the right choice for tracking user interactions, improving app performance, and optimizing user experiences.

In this article, you’ll learn the key differences in choosing Google Analytics 4, Firebase Analytics, and Firebase.

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