Editorial Team, Author At Analytify

How to Improve CTR in Google Ads (9 Proven Ways)

Updated: October 2, 2025 by Editorial Team

If you’re running Google Ads campaigns, you’ve probably heard the term CTR (Click-Through Rate). But do you know how to improve CTR in Google Ads and why it’s so important for your success?

Advertising Click-through rate (CTR) is one of the most important metrics for measuring how well your ads are performing. It tells you how often people click on your ads after seeing them, giving you insight into how well your ads are connecting with your audience. A higher CTR means more clicks, which can lead to better visibility, higher quality scores, and improved campaign performance.

If you want to get the most out of your advertising budget and increase your return on investment (ROI), you must increase CTR on Google Ads. However, this isn’t always easy. Many factors affect CTR, including the quality of your ad copy, the relevance of your keywords, and the user experience on your landing page.

In this blog, I’ll explain how to improve CTR in Google Ads. We’ll cover the strategies to maximize CTR on Google Ads, practical tips, from refining your ad copy to optimizing your landing pages and using advanced targeting techniques, to help you boost your Google Ads performance.

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Track Affiliate Sales with GTM and GA4 (2025 Guide)

Updated: October 2, 2025 by Editorial Team

Have you ever wondered how to track affiliate sales accurately?

With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue.

That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture outbound affiliate clicks, connect them with completed purchases, and generate clear reports within Google Analytics 4.

In this guide, we’ll cover what affiliate sales tracking GA4 is, why it’s important for businesses, and step-by-step instructions on how to set up GTM and GA4 for tracking affiliate clicks, conversions, and sales performance.

Let’s get started!

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How to Become a Google Ads Specialist in 2025 (Quick Tips)

Updated: September 30, 2025 by Editorial Team

Have you ever thought about becoming a Google Ads specialist in 2025?

With more and more businesses fighting for attention online, there’s a huge demand for people who know how to make Google Ads work.

Whether you’re looking to level up your career or help a business grow, becoming an advertising specialist can really set you apart.

An online ads expert doesn’t just create ads; they use data to make sure those ads actually work. The job is all about setting up campaigns, checking how well they’re doing, and making improvements to get the best results.

In this article, I’ll show you how to build the skills to become a Google Ads advertising expert, including tips on tracking conversions and using key events to improve your ad performance.

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Tracking Internal Campaigns with Google Analytics 4 (Explained 2025)

Updated: September 25, 2025 by Editorial Team

Have you ever wondered why tracking internal campaigns with Google Analytics matters for your business?

External campaigns bring visitors to your website, but internal promotions, such as banners, pop-ups, and CTAs, are what move them closer to conversions.

That’s why learning GA4 internal campaign tracking is so important. It helps you measure the impact of internal promotions, prevent broken attribution, and understand how on-site marketing placements influence user behavior. With proper setup, you can clearly see which promotions drive sales, sign-ups, and engagement.

In this guide, I will cover the differences between external vs internal campaign tracking, explain step-by-step setup using both GTM and the Analytify plugin, and share best practices for internal tracking in Google Analytics 4.

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How to View UTM Data in GA4 (Easy Guide 2025)

Updated: September 24, 2025 by Editorial Team

If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources.

Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface.

In this guide, I’ll share exactly how to view UTM data in GA4, step-by-step, so you can access the valuable UTM analytics you need. Whether you’re tracking campaign performance, ad effectiveness, or traffic acquisition, knowing where and how to track UTM links in Google Analytics is necessary to make informed, data-driven decisions.

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What is Display Traffic in Google Analytics? (Explained 2025)

Updated: September 22, 2025 by Editorial Team

What is display traffic in Google Analytics, and why does it matter?

If you’ve noticed the “Display” channel in GA4 reports, it simply means traffic coming from banner ads, visual ads, or campaigns placed on websites, apps, or YouTube. Many marketers see this data, but aren’t sure how GA4 categorizes it or how it differs from other traffic types.

Understanding GA4 display traffic is important because it helps you measure ad spend, engagement, and ROI more accurately.

In this guide, you’ll learn what display traffic means in GA4, where it comes from, and how GA4 categorizes it. I’ll also cover the difference between display and referral traffic, how to find display traffic data, best practices for tracking, plus how Analytify simplifies display reporting in WordPress.

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Analytify vs Looker Studio (Detailed Comparsion 2025)

Updated: September 23, 2025 by Editorial Team

Imagine you’re trying to grow your business, but the data you need to make decisions is buried in complex reports that are hard to understand. Sounds frustrating, right? That’s where the right analytics tool can make all the difference. But with so many options out there, how do you choose?

When it comes to tracking website performance, marketing campaigns, and customer behavior, Analytify vs Looker Studio are two tools that often come up. Both are powerful, but each serves a different purpose, especially when it comes to report visualization. So, how do you know which one is right for you?

In this article, I’ll explain the features of Analytify compared with Looker Studio, focusing on their key differences and similarities in terms of reporting as the primary focus.

This Analytify vs Looker Studio comparison will help you make an informed choice.

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12 Most Useful Looker Studio Charts in 2025

Updated: September 22, 2025 by Editorial Team

When you open Looker Studio, you’re overwhelmed by a variety of chart options. While this flexibility is essential, it often leaves marketers wondering: Which Looker Studio charts are best suited for my data?

The truth is, the proper data visualization can make or break your report. In this post, I will explain what Looker Studio charts are, how they are created, and why they are valuable in marketing.

By the end, you’ll have a clear roadmap for building Looker Studio reports that actually push more data-driven decisions.

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Tracking Button Clicks with Google Tag Manager (2025 Guide)

Updated: September 22, 2025 by Editorial Team

Have you ever wondered how to track button clicks in Google Tag Manager?

Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking comes in.

With GTM, you can easily capture user interactions and send this data straight into Google Analytics. For marketers, this means better insights into CTA performance, user engagement, and conversion rates.

In this guide, I will show you the GTM button click tracking setup, from enabling triggers and variables to sending events into GA4. We’ll also cover Debugging testing tips, best practices, and a simpler alternative with Analytify for WordPress users.

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5 Best Digital PR Link Building Agencies for 2025

Updated: September 22, 2025 by Editorial Team

Digital PR for link building is gaining some serious traction.

Many marketers find it works exceptionally well for earning authoritative backlinks today.

So, what is digital PR link building? What does this term mean?

Essentially, Digital PR link building is a strategy to earn backlinks by generating media coverage in reputable media outlets.

In this article, I’ll share with you the best digital PR link building services available in 2025. Each agency brings distinct strengths to the table, and all of them maintain a solid reputation for delivering consistent value.

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