Editorial Team, Author At Analytify

Best Strategies for Retargeting without Cookies (2025)

Updated: September 15, 2025 by Editorial Team

Cookies help show you relevant ads by tracking your browsing. This common tactic, often known as retargeting, helps to remind past visitors about products.

But, is it possible to achieve retargeting without cookies in 2025?

The answer is YES!

Retargeting without cookies is a privacy-first promotion strategy that uses first-party data, contextual signals, and AI-powered predictions to re-engage website visitors. This is done by replacing traditional third-party cookie tracking.

The digital marketing world is evolving in 2025. With the outdated practice of third-party cookies, marketers must adopt new, privacy-first strategies that will keep their retargeting campaigns effective.

This is why in this comprehensive guide, I will explain the top cookieless retargeting strategies. I have provided a step-by-step framework for setting them up in Google Analytics 4 (GA4) as well. Let’s begin!

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Analyzing Content Engagement with Google Analytics 4 Funnels (2025 Edition)

Updated: September 15, 2025 by Editorial Team

Are you struggling to see what visitors are reading on your site? Understanding how users interact with your content is key to growth. This is why Google Analytics 4 (GA4) offers an efficient solution: funnel analysis for content engagement.

Unlike old metrics like bounce rate, GA4 funnels map the user journey on your site. They show you where readers stay and where they leave. In this guide, I will explain how to set up, analyze, and implement GA4 funnels to boost your content’s performance.

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13 Keys to Creating a Perfect Marketing KPI Dashboard

Updated: September 13, 2025 by Editorial Team

Have you ever wondered what makes a Marketing KPI dashboard essential for tracking performance?

Today’s businesses can’t afford to guess when it comes to marketing success. A well-structured dashboard pulls together traffic, conversions, ROI, and other vital metrics into a single view.

A Marketing KPI dashboard is important because it makes reporting easier, helps spot trends, and keeps the team focused on the same goals.

In this guide, we’ll explore why Marketing KPI dashboards matter, the benefits they bring, and dashboard best practices every marketer should follow. You’ll also learn the 13 essential keys to building a dashboard that works, and how tools like Analytify make marketing KPI reporting effortless.

Let’s get started!

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How to Set Up Cookieless Tracking in Google Analytics (2025 Guide)

Updated: September 12, 2025 by Editorial Team

In 2025, more and more websites are moving away from using cookies to track their visitors. But why? Cookies are small pieces of information that websites store on your computer to help them remember things about you, like what’s in your shopping cart or which pages you’ve visited.

However, some people are worried that cookies are not always good for privacy. That’s why Google Analytics 4 is now using a GA4 cookieless tracking system. This means websites can still track things like how many people visit, what they click on, and how long they stay on a page, without using cookies to store personal data.

In this guide, I will show you how to set up cookieless tracking in Google Analytics 4 to keep your website tracking accurate while respecting privacy rules.

However, you can still know what’s happening on your website, but in a more privacy-friendly way!

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Advanced Google Analytics: Key Features and Strategies for 2025

Updated: September 12, 2025 by Editorial Team

What makes Advanced Google Analytics in GA4 so important for you in 2025?

Relying only on basic reports is no longer enough. Advanced Google Analytics (GA4) introduces features that go beyond standard tracking and give you more meaningful GA4 insights and analytics.

With Advanced Google Analytics features, such as GA4 predictive metrics, GA4 explorations, and custom reports, you can not only track your traffic behavior but also predict outcomes. This capability helps you adjust your marketing strategies accordingly.

In this guide, I’ll explain to you the key GA4 advanced features you need to know in 2025. I’ll also share practical strategies to help you make the most of these features, as well as how tools like Analytify bring advanced tracking directly into WordPress.

Let’s get started!

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How to Master PPC Bidding Strategies (2025 Guide)

Updated: September 9, 2025 by Editorial Team

PPC Bidding Strategies can make or break your digital marketing campaigns. Whether you’re a business owner, marketer, or PPC manager, choosing the right bidding strategy is important for getting the most out of your advertising budget.

Sometimes your PPC ads don’t show enough because your bid is too low, or you end up spending too much with no results. So it makes running ads a bit confusing.

In this guide, I’ll explain the different PPC bidding strategies, how to pick the right one for your goals, and some advanced tips for 2025.

Moreover, I’ll show you how Analytify can help you track and improve your bidding strategies right from your WordPress dashboard.

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How to Boost PPC Conversion Rates (10 Best Tips for 2025)

Updated: September 8, 2025 by Editorial Team

Are your PPC ads getting clicks but not conversions? If so, then I want you to know that a low PPC conversion rate is a common challenge that exhausts budgets and frustrates marketers.

Your PPC conversion rate is the top metric for measuring the campaign’s success. It reveals to you what percentage of people who click your ad complete a desired action. This action could include making a purchase or signing up for a newsletter.

A decent PPC conversion rate means higher ROI, more efficient ad spend, and happier clients or stakeholders. In this guide, I will explain how to improve your PPC conversion rate, how to calculate your own PPC conversion rate, and what a decent conversion rate is.

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Exit Pages in Google Analytics 4 (Explained 2025)

Updated: September 5, 2025 by Editorial Team

An exit page is the final page a user views during their session before leaving your website. Analyzing these pages is crucial for identifying UX flaws and content gaps that cause visitors to drop off.

Google Analytics 4 represents a significant shift from Universal Analytics. The old, pre-built “Exit Pages” report has been removed. But in GA4, you can show Exit Pages in the Custom exploration reports.

I have made sure that this guide is updated for 2025 and provides comprehensive information on everything you need to know. You will learn what GA4 exit pages are, why they matter, and how to find them using a custom exploration. I will also explain how to analyze the data and transform insights into effective practices for content strategy.

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Microsite vs Landing Page: What’s Better in 2025?

Updated: September 5, 2025 by Editorial Team

Struggling to choose between a microsite vs landing page for your next campaign?

This marketing decision directly impacts your conversion rates and SEO potential. Choosing between a microsite and a landing page can lead to wasted budget and missed opportunities.

That is why I have written this guide that will explain to you the key differences between a microsite and landing pages, complete with clear examples and data-driven advice.

You’ll learn exactly when to use a microsite for broad storytelling and when to use a landing page for conversion-focused offers. By the end, you’ll know if a microsite or a landing page is the perfect fit for your marketing goals.

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How to Use Query Strings and Parameters (2025 Guide)

Updated: September 4, 2025 by Editorial Team

If you’re looking to track traffic, understand user behavior, or personalize your site, query string parameters play a key role. These small pieces of data added to URLs help marketers like me gather information about how users interact with websites.

A query string parameter is essentially extra data attached to a URL that provides important details. For example, it might tell you where a visitor came from, what they searched for, or which ad they clicked on.

I’ve used query strings in many campaigns to track ad performance, see what channels are driving the most traffic, and adjust strategies accordingly.

In this guide, I’ll explain how query strings work, how to use them, and why they matter. I’ll also share how to handle SEO query parameters and talk about how they can help you improve your marketing.

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