Editorial Team, Author At Analytify

User Journeys in GA4: How to Track Every Step on Your WordPress Site

Updated: December 16, 2025 by Editorial Team

Ever wonder how visitors really move through your WordPress site? You’ll be glad to know, you’re in the right place!

GA4 user journey tracking shows how visitors move through your website step by step. It helps you understand their path from the first landing page to key actions like signing up or making a purchase.

Understanding these journeys is important because it shows which steps lead users to take action, identifies where they get stuck, and helps you improve your content. So, visitors move through your site more easily.

In this guide, we’ll discuss everything you need to track GA4 user journey on WordPress. We’ll start by covering the prerequisites and then explain how to set up Path Explorations and Funnels. We’ll also explain how to analyze Cohorts and Segment Overlaps and share tips for troubleshooting common issues.

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GA4 Insights for AI Content: How to Analyze Pages That Rank in AI Answers

Updated: December 15, 2025 by Editorial Team

Have you ever wondered how to get clear GA4 insights for AI content that appears in AI answers?

AI search is now part of every major platform. Google shows AI Overviews, Perplexity shows sources, and tools like ChatGPT Search and Bing Copilot quote websites inside their answers. When your pages appear in these responses, they gain a new type of visibility that is different from normal rankings.

This is called AI-ranked content. These are the pages that AI tools frequently cite, link to, or use as supporting information. These pages may not always appear in the top 10 on Google, but they still appear in AI answers because the content is useful, clear, and well-structured.

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Guest Blogging for Link Building: 8 Pitfalls to Avoid

Updated: December 12, 2025 by Editorial Team

Link building can be a powerful traffic acquisition tool in the hands of a capable blogger, or it can be a metaphorical black hole that only consumes energy and effort with no tangible SEO results.

Where is the dividing line? Aside from fluff, there aren’t inherently good or bad bloggers; most are talented in their own domain. However, some bloggers are experienced and willing to improve day by day, while others repeat the same unfortunate link-building mistakes.

If you want to do guest blogging right, as the first experienced category does, and build links professionally, you should avoid eight known pitfalls. This post explains each one, including the SEO consequences and how to avoid the pitfall in the first place.

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Real-Time Analytics for WordPress: Why Instant Insights Matter in 2026

Updated: December 9, 2025 by Editorial Team

Do you know why WordPress real-time analytics are becoming essential for site owners?

WordPress real-time analytics show what’s happening on your website the exact moment it happens, who’s visiting, which pages they’re viewing, and how they’re engaging. These instant insights help site owners, ecommerce stores, publishers, and marketers react faster, fix issues quickly, and optimize campaigns in real time.

But GA4’s built-in real-time report is limited and often hard to interpret. This is where Analytify steps in with an easier real-time dashboard inside WordPress.

In this article, you’ll learn how WordPress real-time analytics work, how Analytify simplifies them, and how to monitor the right metrics effectively.

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Predictive Analytics for WordPress: How to Forecast Website Growth with GA4 (2026)

Updated: December 8, 2025 by Editorial Team

Are you wondering how predictive analytics for WordPress can help you plan your website’s growth?

Most site owners want to understand not only what is happening on their website today but also what will happen next. This is where GA4’s predictive metrics make a real difference.

Predictive analytics uses your website’s past data to estimate future trends such as expected traffic, conversion chances, and user behavior. For WordPress users, this becomes even easier when GA4 is connected through plugins like Analytify. You can track important patterns without leaving your dashboard.

In this article, I’ll explain how GA4 predictions work, what you can forecast, and how to use these insights to plan campaigns, improve content, and make better business decisions. Everything is written in simple steps so you can apply it right away.

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Content Performance Benchmarks: How to Measure Good Metrics in 2026

Updated: December 6, 2025 by Editorial Team

Struggling to know if your content is truly performing well in 2026? With so many metrics, it’s easy to get lost without knowing what ‘good’ looks like.

Content performance benchmarks act as a reference point, helping you measure your content against industry standards, historical data, or competitors.

By understanding these benchmarks, you can identify which pieces of content are driving engagement, conversions, and overall growth and which ones need improvement.

In this guide, you’ll learn what content performance benchmarks are, why they matter, key metrics to track in 2026, and how to measure everything easily using GA4 and Analytify inside WordPress.

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GA4 Explorations for Bloggers: How to Analyze Content Performance

Updated: December 3, 2025 by Editorial Team

Are you using GA4 Explorations for bloggers to understand why some posts perform and others fall flat?

Most bloggers rely on standard GA4 reports, but those only show surface metrics. Explorations go deeper, they reveal how readers move through your content, where they engage, and what triggers conversions like signups or affiliate clicks.

With the right Exploration reports, you can analyze complete content journeys, compare behavior across traffic sources, and spot patterns that standard analytics never show. This is the level of insight serious bloggers need to plan updates, improve internal linking, and grow conversions.

For WordPress users, Explorations become even more powerful when combined with Analytify. It pulls key GA4 insights directly into your dashboard, auto-tracks essential engagement events, and simplifies the data you’d otherwise dig through manually.

In this guide, I’ll explain how bloggers can use GA4 Explorations step-by-step, Free-form, Path, Funnel, Cohort, and more, plus how Analytify simplifies advanced analytics for WordPress.

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How to Create Content Attribution Reports in GA4

Updated: December 2, 2025 by Editorial Team

Is your content truly influencing conversions, or just bringing traffic? Content attribution in GA4 exposes the difference.

Most people judge performance by traffic alone, but traffic doesn’t reveal which articles guide users, which pages assist conversions, or how your content supports the entire journey from first visit to final action. That’s exactly why content attribution matters.

It shows how users interact with your pages across multiple touchpoints, highlighting the actual impact of your WordPress content on conversions, even when a page wasn’t the final step.

In this guide, you’ll learn what content attribution means in GA4, where to find built-in attribution reports, and how to build custom content attribution reports using Explorations. You’ll also learn how Analytify makes content attribution inside WordPress even easier.

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How to Analyze Sales & Ecommerce Metrics in Google Analytics 4

Updated: December 1, 2025 by Editorial Team

Running a WooCommerce store is exciting, but it can also be confusing. You know some products sell well, while others don’t. But do you really know why? Or which parts of your site are losing sales?

This is where you require GA4 Ecommerce metrics. GA4 doesn’t just track numbers. It also helps you see how customers behave, what drives purchases, and where you might be losing revenue.

The big difference from the old Universal Analytics is that GA4 tracks everything as events. Every product view, add-to-cart click, and completed purchase is recorded in detail.

In this guide, we’ll explain the important GA4 eCommerce metrics for WooCommerce. You’ll learn how to analyze eCommerce data, spot opportunities, and make decisions that can actually grow your store.

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How to Analyze Returning vs New Users in GA4 (WordPress Edition)

Updated: November 28, 2025 by Editorial Team

Ever wondered why some visitors leave after one visit while others keep coming back? That’s exactly what analyzing new vs returning users helps you understand.

When you compare new visitors with loyal returning users, you get a clear picture of how your content, marketing, and overall user experience are performing. You can see which pages attract first-time users, what keeps people engaged, and what encourages them to return.

Understanding user loyalty matters because new users help you grow your reach, while returning users show trust, interest, and long-term value. By tracking how often people return, how long they stay, and what actions they take, you can improve your strategy and create content that keeps your audience engaged.

In this guide, you’ll learn how to analyze user loyalty using GA4’s new vs returning users reports and how Analytify makes these insights easier to track directly inside WordPress.

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