Analytify Archives - Page 12 Of 25

Custom Metrics in Google Analytics 4 (Explained)

Updated: October 1, 2026 by Muhammad Adnan

Custom metrics in Google Analytics 4 (GA4) are numerical values you define to track specific user interactions, such as button clicks and scroll depth. GA4 offers many default metrics, but they do not cover every interaction that matters to your business. Custom metrics fill that gap.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

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How to Master GA4 Data Streams for Seamless Multi-Platform Tracking (An Ultimate Guide)

Updated: October 4, 2026 by Muhammad Adnan

A GA4 data stream is a flow of data from a website, an iOS app, or an Android app into a GA4 property. Data streams let you combine data from several platforms in a single property, so tracking stays unified.

I cover what GA4 data streams are, which types exist, and why they matter for unified tracking across platforms. Then I give you the steps to set them up and manage them, with fixes for common issues. I also show how Analytify simplifies data stream management for WordPress users.

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What’s New in Analytify 6.0 ( Key Features & Enhancements)

Updated: March 26, 2026 by Editorial Team

We are thrilled to announce the release of Analytify 6.0, bringing many exciting new features, improvements, and bug fixes to elevate your website’s analytics experience. This update streamlined the reporting process and introduced several powerful features for better tracking and insights.

Let’s discuss the key highlights in this release.

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How to Set Up GA4 Custom Event Trigger in Google Tag Manager?

Updated: October 4, 2026 by Muhammad Adnan

Have you ever needed to track specific user actions on your website that GTM doesn’t capture by default? That’s where Google Tag Manager Custom Event Trigger comes in, allowing you to track unique interactions like form submissions, button clicks, or video plays with the GTM data layer.

In this article, you’ll learn what a Custom Event Trigger is and how it works, along with step-by-step instructions to set up a GTM custom event trigger. We will also cover common use cases, best practices, troubleshooting tips, and ways to improve website tracking accuracy.

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Google Analytics Scroll Depth Tracking (Explained)

Updated: April 6, 2026 by Editorial Team

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view.

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

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How to Setup Google Analytics Pageview Tracking? (2026)

Updated: October 4, 2026 by Muhammad Adnan

Tracking Google Analytics pageview tracking is essential for understanding website traffic. Pageviews tell you how often users visit your site and which pages they find most engaging.

If you run a blog, an online store, or a business website, knowing your pageviews helps improve content, SEO, and user experience.

In this guide, we’ll show you how to track pageviews in Google Analytics 4 (GA4). We’ll also explain how to find pageviews in Google Analytics and how Analytify makes pageview tracking easy for WordPress users.

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How to Set Up UTM Parameters in Google Ads

Updated: October 2, 2026 by Muhammad Adnan

To set up UTM parameters in Google Ads, add a tracking template that contains utm_source, utm_medium, and utm_campaign. UTM parameters show where your traffic comes from and which ads perform best.

By using UTM parameters, you can see exactly which campaigns, ads, and keywords drive the most traffic and conversions. This helps you make data-driven decisions to optimize your ad spend.

In this guide, we’ll show you how to set up Google Ads UTM parameters step-by-step. Plus, we’ll introduce Analytify, a simple plugin that helps you track UTM-based campaign data directly in your WordPress dashboard.

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Google Tag Manager Preview Mode (A Complete Guide)

Updated: March 26, 2026 by Editorial Team

Are you looking for a way to use Google Tag Manager Preview Mode? If so, here is the guide for you.

Google Tag Manager is a powerful tool for managing tracking codes and tags without modifying your website’s code. But before publishing any changes, it’s important to test them. This is where Google Tag Manager Preview Mode comes in.

GTM Preview Mode helps you check if your tags are firing correctly. It shows real-time data about events, triggers, and variables. This allows you to debug and fix issues before your changes go live.

In this guide, you will learn what GTM Preview Mode is, why it’s useful, how to enable and use it effectively, and what best practices for debugging are.

Let’s get started!

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Google Analytics demographic data missing

Missing Demographic Data in Google Analytics 4? (10 Reasons)

Updated: April 6, 2026 by Editorial Team

Are you facing the issue of Google Analytics demographic data missing?

Demographic data in Google Analytics 4 provides invaluable insights into your website or app users, such as their age, gender, interests, and geographic location. However, you can sometimes encounter the frustrating issue of missing demographic data in Google Analytics.

If demographic analytics do not show up, several factors can contribute to these gaps in your data. Understanding why your GA4 demographic data is missing is important for ensuring your analytics setup is accurate and you’re not losing valuable insights.

In this article, we’ll explore the common reasons behind the problem of missing demographic data in Google Analytics 4 and provide practical solutions to fix it.

Whether it’s a simple configuration error or more complex data privacy concerns, we’ll guide you through troubleshooting and resolving these problems.

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Google Analytics 4 Channel Grouping: How to Categorize and Analyze Your Traffic? [Explained]

Updated: October 4, 2026 by Muhammad Adnan

Have you ever wondered where your website visitors are coming from? Google Analytics 4 channel grouping helps to understand your website traffic sources, which is crucial for effective marketing.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

In this article, you will learn about the features of channel grouping in GA4, covering default and custom channel groupings, their limitations, and comparisons. You will also learn how to create custom groups and analyze reports in GA4 to optimize marketing strategies and maximize ROI.

Let’s get started!

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