SEO Archives - Analytify

Website Traffic Analytics & How Web Developers Influence It?

Updated: April 15, 2025 by Editorial Team

Ever wondered why some websites get tons of traffic while others flop? It’s not just the design. It’s data. Website traffic analytics tells the real story behind what users do online. And developers? They have more power in this story than most realize.

This guide explains how website traffic analytics works, the key metrics you should be tracking, and how a web developer can influence and optimize those metrics to drive success.

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15 Most Common Enhanced Ecommerce Mistakes (2025)

Updated: April 14, 2025 by Editorial Team

Are you making Enhanced Ecommerce mistakes affecting your data accuracy and decision-making? Enhanced Ecommerce via Google Tag Manager (GTM) allows you to track a wide range of user interactions, from product impressions to purchases. Even minor errors in implementation can lead to incomplete or incorrect data, which ultimately impacts your ability to optimize your ecommerce site.

In this blog, we’ll explore the most common Enhanced Ecommerce mistakes often occurring during GTM and GA4 implementation. We’ll also discuss how these ecommerce mistakes in GTM and GA4 can impact your ability to collect reliable data, and share best practices to help you avoid these errors.

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15 Website Design Trends in 2025 You Don’t Want to Miss

Updated: April 3, 2025 by Editorial Team

Buckle up, design enthusiasts, because the web design landscape is about to shift. If you are not paying attention, your website is going to look like a relic from the dial-up era.

You have to compel yourself to forget everything you thought you knew about predictable user experiences and static layouts. They just won’t cut it anymore! 2025 is the year when interactive and immersive web design trends reign supreme, with the heavy influence of AI-powered tools and the focus on building genuine connections with website visitors.

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Google Ads Conversion Tracking Not Working? (Solved)

Updated: April 3, 2025 by Editorial Team

Are you wondering how to fix Google Ads Conversion tracking not working?

Google Ads conversion tracking is necessary to see how well your ads are performing. It helps you understand whether clicks on your ads are turning into valuable actions, like purchases or sign-ups. Without accurate conversion tracking, it’s difficult to know if your campaigns are effective, and you could be wasting money on ads that aren’t bringing the results you expect.

But sometimes, Google Ads Conversion Tracking is not working as expected. You might notice that conversions aren’t showing up in your reports, or you’re unsure whether your tags are firing properly. This can be frustrating, especially when you’re spending money on ads and want to make sure you’re getting a return.

In this article, we’ll walk you through 27 reasons why Google Ads conversion tracking is not working and offer solutions to get it fixed. Whether you’re using Google Tag Manager (GTM) or manually adding tags, we’ve got you covered.

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How Marketers Can Use VPNs to Test Google Search Results in Different Countries

Updated: March 19, 2025 by Editorial Team

Marketing teams worldwide struggle with a common problem – figuring out how their websites and campaigns look to users in different countries. Google shows completely different search results depending on where you’re searching from, which throws a wrench into international marketing efforts. Location-based variation impacts everything from organic search rankings to paid ad visibility, creating significant blind spots for marketing professionals attempting to expand their global footprint.

This challenge becomes particularly acute for businesses targeting multiple countries simultaneously. When a marketing team in New York tries to understand how their content performs in Tokyo, London, or Sydney, they face an inherent disadvantage without proper tools. The discrepancy between what they see domestically versus what international customers experience can lead to misaligned strategies, wasted budgets, and missed opportunities for connection.

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Google Analytics Scroll Depth Tracking (Explained)

Updated: February 28, 2025 by Editorial Team

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view.

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

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How to Setup Google Analytics Pageview Tracking? (2025)

Updated: March 25, 2025 by Editorial Team

Tracking Google Analytics pageview tracking is essential for understanding website traffic. Pageviews tell you how often users visit your site and which pages they find most engaging.

If you run a blog, an online store, or a business website, knowing your pageviews helps improve content, SEO, and user experience.

In this guide, we’ll show you how to track pageviews in Google Analytics 4 (GA4). We’ll also explain how to find pageviews in Google Analytics and how Analytify makes pageview tracking easy for WordPress users.

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How to Check Backlinks in Google Analytics (GA4) in 2025

Updated: February 25, 2025 by Editorial Team

Backlink analysis helps determine the effectiveness and quality of external promotion. If links from external resources are clicked and bring visitors to your site, this process doesn’t go unnoticed by search engines — they give more value to your backlinks and more authority to your website.

The whole point behind link-building (the process of placing backlinks) is to get link equity and as many user clicks as possible. Checking backlinks helps determine the presence of traffic through links, evaluate the effectiveness of your backlink profile, and, if necessary, change the entire off-page SEO strategy.

But how do you check backlinks? A free tool from Google called Google Analytics will help with this.

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How to Set Up UTM Parameters in Google Ads (2025)

Updated: February 28, 2025 by Editorial Team

Do you want to track your Google Ads campaigns? Setting up UTM parameters in Google Ads is the best way to measure where your traffic comes from and which ads perform best.

By using UTM parameters, you can see exactly which campaigns, ads, and keywords drive the most traffic and conversions. This helps you make data-driven decisions to optimize your ad spend.

In this guide, we’ll show you how to set up Google Ads UTM parameters step-by-step. Plus, we’ll introduce Analytify, a simple plugin that helps you track UTM-based campaign data directly in your WordPress dashboard.

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SEO for Landing Pages: Best Optimization Practices (2025)

Updated: January 30, 2025 by Editorial Team

Are you looking for an ultimate guide to improve SEO for your landing pages?

Landing pages are more than just a spot for visitors. They’re key to turning casual clicks into loyal customers. By doing SEO for your landing pages, you can attract quality organic traffic without relying entirely on paid ads.

With Search Engine Optimization (SEO), your landing pages can appear at the top of search results for terms your audience is already looking for.

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