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Exit pages in google analytics (explained 2025)

Exit Pages in Google Analytics 4 (Explained 2025)

An exit page is the final page a user views during their session before leaving your website. Analyzing these pages is crucial for identifying UX flaws and content gaps that cause visitors to drop off.

Google Analytics 4 represents a significant shift from Universal Analytics. The old, pre-built “Exit Pages” report has been removed. But in GA4, you can show Exit Pages in the Custom exploration reports.

I have made sure that this guide is updated for 2025 and provides comprehensive information on everything you need to know. You will learn what GA4 exit pages are, why they matter, and how to find them using a custom exploration. I will also explain how to analyze the data and transform insights into effective practices for content strategy.

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Microsite vs landing page : which is better for you in 2025?

Microsite vs Landing Page: What’s Better in 2025?

Struggling to choose between a microsite vs landing page for your next campaign? 

This marketing decision directly impacts your conversion rates and SEO potential. Choosing between a microsite and a landing page can lead to wasted budget and missed opportunities.

That is why I have written this guide that will explain to you the key differences between a microsite and landing pages, complete with clear examples and data-driven advice.

You’ll learn exactly when to use a microsite for broad storytelling and when to use a landing page for conversion-focused offers. By the end, you’ll know if a microsite or a landing page is the perfect fit for your marketing goals.

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How to Link Google Search Console to Google Analytics 4

How to Link Google Search Console to Google Analytics 4 (2025)

If you want to link Google Search Console (GSC) with Google Analytics (GA4), it will offer you powerful SEO insights. By combining search query data with user behavior metrics, this integration helps you:

See which keywords drive traffic but don’t convert.

Track click-through rates (CTR) alongside engagement metrics.

Optimize content based on search performance.

In this guide, we’ll explore how to link Google Search Console to Google Analytics 4 step-by-step, troubleshoot common issues, and use Analytify to simplify reporting.

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15 most crucial SEO KPIs to track in 2025

15 Most Crucial SEO KPIs to Track in 2025 (Updated List)

Have you ever wondered about the importance of SEO KPIs and which ones to track in 2025? 

In 2025, SEO is changing fast. Google’s algorithms are more intelligent, and the competition is more brutal. 

AI is reshaping the search engine, and with this fast-paced environment, if you’re not tracking the right KPIs, you could fall behind while others grow.

This is why we bring you this guide, which will show you the 15 most important SEO key performance indicators to watch in 2025.

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White label link building

5 Best White Label Link Building Services for SEO Agencies  

Can white label link building help you deliver more value to your clients in less time?

Link building eats up a lot of time, and agencies know this better than anyone. When client work piles up, outreach often slips to the bottom of the list. Hiring in-house isn’t always realistic, and most SEO teams don’t have hours to chase down links every week.

That’s why more agencies are teaming up with white label link building providers. These providers handle research, writing, and placements, all while keeping your agency’s name on the final report. It’s an easy way to keep campaigns moving without overextending your team.

In this guide, we’ll look at 5 of the best white label link building services worth considering in 2025, so you can find the right partner to scale your SEO efforts smoothly. The best choice depends on how you work and what your clients expect.

Let’s get started!

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AI SEO Tools

10 Best AI Tools for SEO: Find a Solution to Streamline the Workflow

Ever wondered how AI SEO tools can transform the way you optimize your website?

In 2025, search engine optimization remains one of the drivers of digital marketing. Yet, as the search advances, achieving a competitive advantage becomes more complicated. That’s why using the right software is no longer optional but necessary.

Artificial intelligence is actively becoming a part of the equation. Using artificial intelligence for SEO lets you get more done in less time, deepen data analytics, and forecast the outcomes.

In this guide, we’ll explore AI SEO use cases, review the top software options, and help you understand how to choose the right tool for you. 

Let’s dive in and talk about the best SEO AI tools for simplifying your workflow!

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On-page SEO in WordPress

On-Page SEO in WordPress: Ultimate Guide 2025

Are you making the most of on-page SEO in WordPress to boost your site’s rankings in 2025?

SEO remains one of the most important factors for boosting search rankings, attracting organic traffic, and creating a better experience for your visitors. 

From optimizing titles and meta descriptions to structuring URLs and improving page speed, every on-page element plays a key role in how search engines and users perceive your website.

In this guide, we’ll learn what on-page SEO is, its importance, and key components of on-site SEO. We will also discuss the most effective advanced on-page SEO strategies along with the common mistakes to avoid. It helps you improve visibility, drive more traffic, and keep visitors engaged longer.

Let’s get started!

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Google search operators

20 Useful Google Search Operators for SEO (2025)

Did you know that a few simple Google search operators could improve your SEO strategy in 2025? These powerful commands and symbols allow you to refine search results with accuracy, helping you uncover hidden opportunities that a standard search might miss.

Whether you’re doing keyword research, competitor analysis, or content optimization, search operators using Google can save hours of manual work. From finding indexed pages with the site: operator to discovering backlink prospects with related:, each command acts as a shortcut to the data you need.

In this guide, we will learn what Google Search Operators are, their importance in SEO, the top 20 Google Search Operators for SEO, how to use them effectively, and the role Analytify plays in helping you apply these operators for better insights and results.

Let’s get started!

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Science of Social Media Domination in Digital Marketing

Viplikes and the Science of Social Media Domination in Digital Marketing (2025)

Social Media Domination is the key to standing out in today’s crowded online world. 

Even if you’ve created great content and posted it at the right time, you might still see poor results. This is because the way social media platforms work has changed. In 2025, they no longer reward perfect content; instead, they promote content that feels real and connects with people. For eCommerce and SaaS businesses, this shift brings both challenges and opportunities to get noticed.

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How Analytics is Transforming Staff Augmentation Strategies

The Role of Analytics in Staff Augmentation (2025)

Staff augmentation is an outsourcing solution that allows businesses to hire skilled professionals on a project or temporary basis to be a part of a larger team. Unlike traditional hiring, staff augmentation provides immediate access to skilled experts without any long-term commitment and at a low overhead cost. The staff augmentation market is experiencing massive growth in recent times, driven by a huge demand for specialized skills.

Businesses are trying to fill gaps and scale up their operations, but finding qualified candidates remains a major challenge. This is where staff augmentation can help. The global staff augmentation market is expected to reach $857.2 billion by 2031, which is a compound annual growth rate (CAGR) of 13.2% from 2024 to 2031.

In this article, you’ll learn the role of analytics in staffing.

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