In today’s digital age, keeping track of user activity across various domains has become increasingly complex. This task can be particularly daunting for individuals not well-versed in technology.
In this article, we will address your concerns and provide the necessary information to display cross site tracking. We will provide you with step-by-step instructions on how to set up cross domain tracking in WordPress using Analytify. We will also explore the process of incorporating additional websites for cross-domain tracking in Google Analytics 4 (GA4).
In this guide, we’ll cover:
Cross-domain tracking is a technique that lets you track a user’s visit across two different websites as one continuous session instead of treating them as two separate sessions.
For example, if a user comes to your website through a marketing campaign and then proceeds to another website to make a purchase without cross-domain tracking, the user would be counted as two separate users. However, cross-domain tracking solves this issue by counting the user as a single user, making it easier to understand their journey and behavior.
If you have multiple domains, tracking what users do on all of them is important. Luckily, Google Analytics 4 (GA4) makes this easier with its cross-domain tracking feature. Just follow these steps to enable it:
Go to your Google Analytics Account. Then go to Admin >> Property(select the relevant GA4 property) >> Data Streams. Choose the data stream for your website.
You’ll be navigated to the next step.
Scroll down to navigate to the ‘Google Tag’ section. Here, click on ‘Configure tag settings.’
In settings, there’s an option called Configure your domains. Just click on it to start setting up your domains for GA4 cross domain tracking.
Now, just click the ‘Add condition’ button. You’ll see a dropdown menu. Just pick the condition that works for you.
If you choose ‘Contains’ and type ‘yourawesomesite’ in the Domain box. This setting will apply to all URLs with ‘yourawesomesite’.
After you’ve added all your conditions, remember to click the ‘Save’ button in the top-right corner of the page.
Now, let’s check if cross-domain tracking is working. Open your main website in a private or incognito window. Make sure to turn off any adblockers, and don’t log in as an admin or editor.
Go to a page with a link to one of the sites you’ve made for cross domain tracking. Click the link and look at the URL in the browser’s address bar. If cross-domain tracking is working, you’ll see a “gl” parameter in the URL.
If you don’t see the “_gl” parameter, check these things:
One common mistake with GA4 cross domain tracking is when people put the URL of the site where the tracking code is installed as a cross domain site. If your site is ‘yourawesomesite.com’ where you placed the tracking code and you put ‘yourawesomesite.com’ in the cross domain tracking area, it might mess up the tracking. Make sure to check this first if you have any problems with different domains.
That’s how you can set up cross domain tracking for your WordPress websites using GA4. It helps you track user behavior across your online platforms smoothly.
If you have any further queries, please contact the Analytify support team.
You may also like to read, How To Add Google Analytics 4 to WordPress.