Google Analytics 4 Limits (Updated)

Google Analytics is one of the famous and best Web Analytics tool used by millions of websites and apps. Google Analytics helps the website owners or marketing experts to analyze the insights of their websites including the behavior of visitors on their websites and products.

While Google Analytics 4 (GA4) is a powerful tool for website analytics, there are certain limits to remember. Understanding Google Analytics 4 limits is crucial for effective event tracking and data collection.

In this article we’ll cover the Google Analytics Limits in terms of Data collection, GA4 event limits, configuration limits, APIs Quota & Limitations, Accounts, Properties, and other points in the standard version of Google Analytics.

If you want to overcome these limits then you have to move to the Paid Google Analytics version which is called Google Analytics 360.

Here, we are going to discuss Google Analytics Limits & Comparison of Google Analytics and Google Analytics 360 tool in this article.

Google Analytics Limits

1) Google Analytics Account limit and Property Limit

In standard Google Analytics, you can set up 100 accounts and can add 50 properties per account which means you can create 100 accounts and a Google Analytics account contains 50 properties or websites.

100 accounts * 50 Properties = 5000 properties/websites

Note: Each Property have 25 views.

Analytify is one of the best WordPress Analytics plugin. Try it for free!

If you want to increase the limit of accounts, properties, and views then you have to upgrade your Standard Google Analytics to Google Analytics 360.

2) GA4 Event Limits & Custom Dimension Limits

This limitation refers to the restrictions on how much data you can collect and store using GA4 custom event limits and dimensions. Google Analytics event limits keep the platform running efficiently and storage manageable.

Here’s a table summarizing the GA4 Event Limits & Custom Dimension Limits in GA4:

Event and Parameter Limits	Feature	Limit	Description
	Custom Event Dimensions	50 per property	The number of custom attributes you add to events for context (e.g., product category, price).
	Unique Event Names(Web)	Unlimited	Total number of distinct event names collected from your website.
	Unique Event Names (App)	500	Total number of distinct event names collected from your mobile app.
	Parameters per Event	25 maximum	The number of individual data points associated with each event (e.g., product name, quantity).
	Event Name Length	40 characters	The maximum length of the event is named itself.
	Parameter Name Length	40 characters	The maximum length of the name for each event parameter.
	Parameter Value Length	100 characters	The maximum length of the data associated with each parameter.
User Dimension Limits	Custom User Dimensions	25 per property	The number of custom attributes you associate with users (e.g., user type, loyalty tier).
	User Dimension Name	24 characters	The maximum length of the name for each user dimension
	User Dimension Value	36 characters	The maximum length of the data associated with each dimension.
	User ID Length	256 characters	The maximum length of the unique identifier for each user.
Other Limits	GA4 Conversion Limit	30 custom conversions (free version)	The maximum number of custom conversions you can track in the free version of GA4.
	GA4 Hit Limits	Not publicly disclosed	There are quotas on the number of hits you can collect, but details are not publicly available.

3) GA4 Configuration Limits

These limitations define the maximum number of elements you can set up within your Google Analytics 4 property. They ensure the platform functions efficiently and prevent data inconsistencies from excessive configurations.GA4 data limits fall under a category that blends configuration limits and practical considerations.

Here’s a table summarizing the Configuration Limits in GA4:

Feature	Limit
Audiences	100
Key events	30
Custom insights	50
User-scoped custom dimensions	25
Event-scoped custom dimensions	50
Event-scoped custom metrics	50
Registered custom key events	30
Data retention	Up to 14 months
Explorations	200 created per user 500 shared
Explore sampling limits	10M events per query
Ads links	400

4) Google Analytics Collection Limits and Quotas

Google Analytics tool is used by millions of websites and apps. To protect a system from receiving more information or data than it can control or handle easily, you have to ensure that there is an equitable distribution of system resources.

There are some Google Analytics limits and Quotas apply to all Google Analytics libraries, SDKs, and tags. There are both property-specific and client library-specific limits in Google Analytics.

Property Specific

This limit is applied to Web Property/Tracking ID/ Property

• 10 million hits per property per month

If you cross this limit, the Google Analytics team will contact you to upgrade your Google Analytics to Google Analytics 360 to overcome this issue.

The following limits apply to gtag.js, Android SDK, iOS SDK, and the Measurement Protocol in Enabled Universal Analytics.

• 200,000 hits per user per day
• 500 hits per session

ga.js or legacy libraries

The following limit is applied on ga.js, mobile snippets, and any other legacy tracking library.

• 500 hits per session

If you cross this limit, you have to upgrade your Free Google Analytics version to Google Analytics 360.

Limits and Quotas on API Requests

Google puts limits and quotas on API requests to protect the system from receiving more data than it’s worth or it can handle.

General Quota Google Analytics API Limits

Following quotas/limits are applied on

• Management API
• Core Reporting API v3
• MCF Reporting API
• Metadata API
• User Deletion API
• Real-Time Reporting API

Limitations

• 50,000 requests per project per day, which you can increase.
• 10 queries per second per IP address.

Reporting APIs Quota

Following Quota apply to all reporting APIs that include

• Core Reporting API v3
• Analytics reporting API v4
• Real-Time API v3
• Multi-channel Funnel API v3

Quota

• 10,000 requests per View(Profile) per day and you can’t increase this quota
• 10 concurrent requests per View(Profile) and you can not increase this quota

Analytics Reporting API v4 Quota (Only for this API)

• 50,000 requests per day per project
• The number of requests per view (Profile) per day is 10,000 that you can not increase.
• The total number of requests per 100 seconds per project is 2,000.
• The number of requests per 100 seconds per user per project is 1000 and you can increase in Google API Console to 1,000

Comparison: Google Analytics and Google Analytics 360 Tool

	Analytics	Analytics 360
Perfect for	Small and Medium Size Business	Large Enterprises
Multiple data collection options across websites, apps, and internet-connected devices	Yes	Yes
Data access via mobile app, API, email notifications, and more	Yes	Yes
The advanced site and app reporting and segmentation (including real-time and user-centric reporting)	Yes	Yes
Native data onboarding integrations with	Google Ads, AdSense, and Search Console	Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console
Native remarketing integrations with	Google Ads	Google Ads and Display & Video 360
Integration with Google BigQuery	No	Yes
Integration with Salesforce	No	Yes
Advanced Analysis	No	Yes
Funnel reporting	Basic	Advanced, including data-driven model
Cross-property roll-up reporting	No	Yes
Number of views per property	200 Max	400 Max
Custom dimensions and metrics per property	20 Custom Dimensions & Metrics	200 Custome Dimensions & Metrics
Data freshness	Not guaranteed	Guaranteed 4 hours under SLA (usually faster)
Unlimited data	No	Yes
Unsampled reporting	No	Yes
Access to raw data	No	Yes
User and account administration	Yes	Yes
Support and services	Self-service help center and community forums	Services, support, and SLAs provided by Google and global partner network
Payment options	Free	Monthly Payment

Final Thoughts on GA4 Limits

So, these are Google Analytics Limits according to Analytics Accounts, APIs, Quotas, and Analytics Properties. Some of the Quotas and limits can be increased and some of them cannot. To get more access and quotas we have to Upgrade from Standard Google Analytics to Google Analytics 360 to get more access and analytics reports.

Google Analytics Limits FAQ