10 Best Hotjar Alternatives for WordPress Analytics (2025)

Are you looking for Hotjar alternatives that offer better features for your WordPress website? While Hotjar is a popular tool for tracking user behavior, it might not be the best fit for everyone. Whether you’re seeking better functionality, affordable pricing, or more customizable options, there are plenty of Hotjar competitors to choose from.

In this blog, we will explore 10 effective Hotjar alternatives for WordPress that can help you improve user experience, track behavior, and boost conversions.

 Let’s look at these tools and find the best one for your website!

What is Hotjar and Why Consider Alternatives?

Hotjar is a tool designed to help website owners track and analyze user behavior. It offers features like heatmaps, session recordings, and surveys to provide insights into how users interact with a website. With Hotjar, you can see where users click, how far they scroll, and where they might be facing issues. It’s widely used to improve user experience and conversion rates.

Why Consider Hotjar Alternatives?

Despite its popularity, Hotjar may not always meet everyone’s needs. Some users may find its features too basic, its pricing too high, or its integration capabilities limited. That’s where Hotjar alternatives come in. These plugins often provide similar features with additional capabilities, better customization, or more affordable pricing.

When choosing a Hotjar competitor, you may be looking for tools that offer:

• More detailed insights and analytics
  
• Better integration with WordPress
  
• Enhanced tracking features like A/B testing or event tracking
  
• Lower costs without compromising on functionality
  

Top 10 Alternatives to Hotjar (Reviewed)

Let’s explore 10 great alternatives that can serve as a better fit for your specific requirements.

1. Analytify: The Best Hotjar Alternative for WordPress

Analytify is a powerful Hotjar alternative for WordPress that integrates seamlessly with Google Analytics. It provides detailed reports directly within the WordPress dashboard, offering an easy-to-understand overview of your website’s performance. Unlike Hotjar, which mainly focuses on user behavior tracking through heatmaps and session recordings, Analytify offers a more comprehensive approach to website analytics.

Why Analytify Stands Out:

• Simple WordPress Integration: Analytify makes it incredibly easy to integrate Google Analytics into your WordPress site. Once set up, it automatically pulls your website data into the dashboard for easy access.
  
• Detailed Reports: Analytify provides detailed reports, including eCommerce tracking, social media tracking, and much more. It’s designed to help you make data-driven decisions without the complexity.
  
• User-Friendly Interface: With its clean and simple interface, Analytify makes it easy to analyze your site’s performance, even if you don’t have a technical background.
  
• Actionable Insights: Instead of just showing basic data, Analytify offers actionable insights that can help you improve website performance and increase conversions.
  

Benefits Over Hotjar:

• Google Analytics Integration: While Hotjar is great for behavior tracking, it lacks the comprehensive data and reporting that comes with Google Analytics. Analytify bridges that gap by offering detailed analytics without leaving WordPress.
  

• Better Reporting Features: If you need a deeper understanding of how your website is performing across different channels, Analytify is the better choice.
  

If you’re a WordPress user looking for a Hotjar vs WordPress alternatives, Analytify is definitely worth considering. It gives you all the detailed insights you need without the complexity and pricing of other tools.

2. Crazy Egg

Crazy Egg is another top Hotjar competitor that offers robust tracking features, including heatmaps, session recordings, and A/B testing. It provides valuable insights into user behavior, helping you understand what visitors are doing on your site.

Why Crazy Egg is a Great Hotjar Alternative:

• Heatmaps & Scrollmaps: Crazy Egg offers heatmaps and scrollmaps that show where visitors click, how far they scroll, and what grabs their attention. This is similar to Hotjar’s heatmaps but with more advanced visualizations.
  
• A/B Testing: One of Crazy Egg’s standout features is its A/B testing tool. It allows you to test different variations of your web pages to see which one performs better, something Hotjar lacks in its core offering.
  
• User Session Recordings: Like Hotjar, Crazy Egg also offers session recordings, allowing you to see exactly how users interact with your website. This feature helps you understand user behavior on a deeper level.
  

Crazy Egg vs Hotjar:
While both tools offer heatmaps and session replays, Crazy Egg is often considered more powerful when it comes to A/B testing. If you’re looking to optimize your website’s design and conversions, Crazy Egg is a solid alternative.

3. Mouseflow

Mouseflow is a comprehensive analytics tool that tracks user behavior with heatmaps, session replays, and funnel analytics. It’s designed to help you understand how users interact with your website, identify issues, and improve the overall user experience.

Why Mouseflow is a Strong Hotjar Alternative:

• Detailed Session Replays: Mouseflow provides detailed session replays that let you watch exactly what users are doing on your site. You can see every click, scroll, and interaction, which helps you pinpoint issues and optimize user flow.
  
• Funnel Analytics: One of Mouseflow’s key features is its funnel analytics, which allows you to track user journeys and see where they drop off. This is incredibly useful for improving conversion rates and user experience.
  
• Advanced Filtering: Mouseflow allows you to filter session replays by various parameters, such as user location, device type, and more. This gives you a deeper understanding of how different segments of your audience interact with your site.
  

Hotjar vs Mouseflow:
Both Hotjar and Mouseflow offer similar features, such as heatmaps and session recordings, but Mouseflow goes a step further with its funnel analytics and advanced filtering options. If you need more detailed tracking and insights, Mouseflow is a powerful Hotjar alternative.

4. Lucky Orange

Lucky Orange is a user-friendly analytics tool that provides heatmaps, session recordings, and live chat features. It’s designed to give you a comprehensive understanding of how visitors interact with your website and help you improve your conversion rates.

Why Lucky Orange is a Great Hotjar Alternative:

• Real-Time Analytics: One of Lucky Orange’s unique features is its real-time analytics. It allows you to track visitors live on your site, see where they’re from, and monitor their interactions as they happen.
  
• Heatmaps & Session Recordings: Like Hotjar, Lucky Orange offers heatmaps and session recordings to help you understand user behavior. These features are especially useful for identifying problem areas on your website and improving the user experience.
  
• Affordable Pricing: Lucky Orange is often considered a more affordable option compared to Hotjar. For small businesses or startups, Lucky Orange offers great value without compromising on features.
  

Lucky Orange vs Hotjar:
While both tools provide heatmaps and session replays, Lucky Orange stands out for its live chat feature, which allows you to interact with users in real-time. It’s also considered more 

5. Smartlook

Smartlook is a powerful analytics tool that offers heatmaps, session recordings, and event tracking. It provides a comprehensive view of how users engage with your website and helps you identify areas that need improvement.

Why Smartlook is a Strong Hotjar Alternative:

• Advanced Session Replays: With Smartlook, you can watch session replays to understand exactly how users interact with your website. It also includes event tracking, so you can track specific user actions, such as clicks, form submissions, and more.
  
• User Flow Analytics: Smartlook lets you analyze the flow of user interactions on your site, making it easy to spot where users drop off or encounter problems. This is especially helpful for improving conversion rates.
  
• Automatic Event Tracking: One of Smartlook’s standout features is its automatic event tracking. It tracks user actions by default, so you don’t have to manually set up every event, saving you time and effort.
  

Smartlook vs Hotjar:
While both tools offer heatmaps and session recordings, Smartlook stands out with its event tracking and user flow analytics. If you’re looking for more detailed insights into user actions and paths, Smartlook is a great Hotjar alternative.

6. FullStory

FullStory is a comprehensive analytics tool designed to provide deep insights into user behavior. It combines session replays, heatmaps, and AI-powered insights to help you better understand how users engage with your website.

Why FullStory is a Great Hotjar Alternative:

• AI-Driven Insights: FullStory uses artificial intelligence to analyze user interactions on your site. It can automatically detect issues like frustration signals, helping you quickly identify areas for improvement.
  
• Session Replays and Heatmaps: Like Hotjar, FullStory offers session replays and heatmaps to track user interactions. However, its AI-driven approach provides deeper analysis, making it a more advanced tool for understanding user behavior.
  
• Customizable Dashboards: FullStory offers customizable dashboards that allow you to create reports tailored to your specific needs. This level of customization is ideal for businesses looking for detailed, actionable insights.
  

FullStory vs Hotjar:
While both FullStory and Hotjar offer session replays and heatmaps, FullStory takes things a step further with its AI-powered insights and customizable reporting. If you want a more advanced tool for behavior tracking, FullStory is a powerful Hotjar alternative.

7.  Heap Analytics

When comparing Hotjar and Heap Analytics, both tools offer valuable insights into user behavior, but they differ significantly in their approach and features.

Heap Analytics:

• Automatically captures every user interaction on your website, such as clicks, form submissions, page views, and more, without needing manual setup.
  
• Offers powerful features like retrospective analysis, which allows you to apply data analysis to past events that you may have missed tracking.
  
• Advanced segmentation and funnel analysis tools provide deeper insights into user journeys and behavior across different user groups.
  

Hotjar vs Heap Analytics:
While both tools provide insights into user behavior, Heap Analytics offers a more automated, comprehensive approach with features like automatic event tracking, retrospective analysis, and advanced segmentation. It’s particularly valuable for teams that need detailed data analysis without the complexity of manually setting up events.

If you prefer a tool that captures all user interactions by default and allows you to dive into deeper analytics like funnels and user segmentation, Heap Analytics is a powerful alternative to Hotjar.

8. Inspectlet

Inspectlet is a behavior analytics tool that helps you track how visitors interact with your website through heatmaps, session replays, and funnel tracking. It provides detailed insights into user behavior, allowing you to optimize your site for better user experience and higher conversions.

Why Inspectlet is a Solid Hotjar Alternative:

• Heatmaps and Session Replays: Inspectlet offers heatmaps and session replays, similar to Hotjar, but with added features like form analytics. This is especially useful for understanding how users interact with forms on your site and improving your lead generation efforts.
  
• Funnel Tracking: Inspectlet includes funnel tracking, which allows you to track user journeys and see where users drop off during key actions like checkout or sign-up. This feature is crucial for optimizing conversions and reducing bounce rates.
  
• Advanced Filtering Options: Inspectlet provides advanced filtering options that allow you to segment users based on location, device type, and other criteria, helping you better understand how different audiences interact with your site.
  

Inspectlet vs Hotjar:
Inspectlet stands out with its additional features like form analytics and funnel tracking, which give you a more detailed understanding of user behavior compared to Hotjar’s basic heatmaps and session recordings. If you’re looking for a tool that provides deeper insights into user actions, Inspectlet is a great Hotjar alternative.

9. ClickTale (Now Contentsquare)

ClickTale, now rebranded as Content Square, is an advanced behavioral analytics tool that provides deep insights into user interactions. With its powerful features like heatmaps, session replays, and path analysis, it’s designed to help you understand how users navigate your website and identify areas for improvement.

Content Square is a Great Hotjar Alternative:

• Path Analysis: One of Contentsquare’s standout features is its path analysis tool. This allows you to see the exact paths users take as they navigate your site, helping you identify where they get stuck or abandon their journey.
  
• Advanced Behavioral Analytics: Contentsquare goes beyond the basics by offering AI-driven insights that automatically detect issues like friction points in the user experience. It also provides advanced segmentation to analyze different user groups in more detail.
  
• Detailed Session Replays: Like Hotjar, Contentsquare provides session replays, but with the added benefit of its advanced analysis tools, which offer more in-depth understanding of user behavior.
  

Contentsquare vs Hotjar:
While both ClickTale (Contentsquare) and Hotjar offer session replays and heatmaps, Contentsquare takes it a step further with path analysis and AI-powered insights. If you’re looking for a more detailed, data-driven approach to improving user experience, Contentsquare is a great alternative.

10. VWO (Visual Website Optimizer)

VWO is a comprehensive conversion rate optimization (CRO) platform that includes heatmaps, A/B testing, session recordings, and much more. It’s designed to help you optimize your website’s design and functionality for better user engagement and higher conversions.

Why VWO is a Great Hotjar Alternative:

• A/B Testing: One of VWO’s strongest features is its robust A/B testing capabilities. It allows you to test different versions of your website and determine which design or content performs best, ultimately improving your conversion rates.
  
• Heatmaps and Session Recordings: Like Hotjar, VWO provides heatmaps and session replays to track user behavior. These insights help you understand where users are engaging the most and where they may be encountering issues.
  
• Comprehensive Conversion Optimization Tools: In addition to heatmaps and session recordings, VWO also offers tools like multivariate testing, surveys, and user feedback options. This makes it a complete platform for improving website performance.
  

VWO vs Hotjar:
While both VWO and Hotjar offer heatmaps and session replays, VWO takes it a step further by including advanced testing tools, such as A/B testing and multivariate testing. For websites focused on conversion rate optimization, VWO is a better Hotjar alternative.

Hotjar Alternatives: Frequently Asked Questions

Hotjar Alternatives: Conclusion

Choosing the right tool for tracking user behavior and optimizing your WordPress site is crucial for improving user experience and increasing conversions. There are plenty of Hotjar alternatives available, each offering unique features and pricing. Analytify stands out as one of the best Hotjar alternatives for WordPress, especially for users looking for deep integration with Google Analytics. However, tools like Crazy Egg, Mouseflow, and Lucky Orange are also excellent options depending on your specific needs, such as A/B testing, session recordings, or funnel analysis.

We hope this guide helped you find the best Hotjar alternative for your website.
You may also like to read, 25 Best Alternative Search Engines to Google (2025).