How To Enable Google Analytics Ecommerce Tracking — Documentation page title

To track eCommerce sales data for your WooCommerce or Easy Digital Downloads store with Analytify, you need eCommerce tracking active in your GA4 property. This guide explains how that works and how to verify it’s running correctly.

How GA4 eCommerce Tracking Works

Google Analytics 4 does not have a one-click “Enhanced Ecommerce” toggle the way Universal Analytics did. Instead, GA4 uses an event-based model — eCommerce activity (product views, add-to-cart actions, purchases) is sent to GA4 as individual events.

You have two options for sending these events: add tracking code manually (or via Google Tag Manager), or use a plugin that handles it automatically. Analytify’s WooCommerce and Easy Digital Downloads add-ons do this automatically — once activated, eCommerce events start flowing to GA4 with no code required.

Requirements

Before we start, you will need to have the following things for your eCommerce store.

1. Install and activate the pro version of Analytify.
2. Google Analytics account integrated with your WordPress site.
3. For WooCommerce Store: Install and activate WooCommerce Add-on as you did for the Analytify PRO license. License activation is necessary to automatically receive updates on your plugins page like other plugins/themes.
4. For Easy Digital Downloads Store:Install and activate the Easy Digital Downloads Tracking Add-on the same as you did for the Analytify PRO license. License activation is necessary to automatically receive updates on your plugins page like other plugins/themes.

How GA4 eCommerce Tracking Works

Google Analytics 4 does not have a one-click “Enhanced Ecommerce” toggle the way Universal Analytics did. Instead, GA4 uses an event-based model — eCommerce activity (product views, add-to-cart actions, purchases) is sent to GA4 as individual events.

You have two options for sending these events: add tracking code manually (or via Google Tag Manager), or use a plugin that handles it automatically. Analytify’s WooCommerce and Easy Digital Downloads add-ons do this automatically — once activated, eCommerce events start flowing to GA4 with no code required.

Verify Your Setup Using GA4 Realtime

After activating the relevant add-on, confirm events are reaching GA4 using the Realtime report.

In Google Analytics, go to Reports >> Realtime and scroll to Events.

Browse your store as a test — view a product, add it to the cart. If your setup is correct, you’ll see events such as view_item and add_to_cart appear in real time. This confirms that data is flowing from Analytify to GA4.

Next Steps

Once eCommerce events are confirmed in Realtime:

• To explore your eCommerce reports in GA4 — Ecommerce Purchases, User Purchase Journey, and custom funnel exploration, see How to Find eCommerce Reports in Google Analytics 4.
• To view your store data inside WordPress, see Enhanced eCommerce Tracking With Analytify.

If you have any questions, contact the Analytify support team.