To start tracking your eCommerce store, you need to enable the eCommerce tracking in your Google Analytics account. In this knowledge base article, we’ll discuss how to enable Google Analytics eCommerce tracking for your online store.
Before we start, you will need to have the following things for your eCommerce store.
Google Analytics 4 doesn’t have one click Enhanced Ecommerce setting like Universal Analytics. Instead, GA4 uses an event-based model that lets you set up eCommerce tracking by creating custom events regarding your eCommerce purchases. Then, for eCommerce tracking, you need to send eCommerce events(activities) from your website to Google Analytics 4. Now there comes a question of how to send the data for these events.
Either you would need to add codes to your website manually to send these events to Google Analytics, or you can use Google Tag Manager or plugins like Analytify, which will automatically track without you adding codes.
Here comes the role of Analytify’s WooCommerce and Easy Digital Downloads tracking add-ons to support the process of eCommerce tracking. These add-ons will automatically start tracking ecommerce events, and you won’t need to do any technical coding. You’ll be able to see eCommerce tracking analytics on your GA4 dashboard without any extra hassle.
With the support of Analytify’s Enhanced Ecommerce Addon for Woocommerce, you can track your Ecommerce sales in Google Analytics 4 without any obstacle. You can track the relevant data in Realtime Report. You can track Ecommerce Purchases under the Monetization heading.
You can have funnel exploration of the purchased journey right in your GA4 account under the Monetization section. This funnel will be automatically generated when you use Analytify’s Enhance Ecommerece add-on.
To see your Ecommerce sales data in Google Analytics 4, follow the steps below.
This step will also verify if your Ecommerce setup is right. You can see events relevant to your Ecommerce sales here.
Once you’ve set up Ecommerce and approved it, you can look at Ecommerce reports.
To track Ecommerce purchases, navigate to Monetization>> Ecommerce purchases.
You can see Items viewed, Items purchased, Items revenue, and many more metrics.
Navigate to Reports >> Monetization>>User purchase journey. You will see an automatically generated funnel of all the steps of the purchase journey from session start to purchase, as shown in the below screenshot.
You can also make your custom Ecommerce report in Google Analytics 4. To make a personalized report about Ecommerce sales:
Sign in to your Google Analytics account of your website.
Click on Admin and then navigate to Admin.
Now click on the eCommerce settings in the view Column of your admin Settings.
After clicking on the eCommerce setting, a new window Ecommerce setup will open, where you have to Enable the Ecommerce option (from Off to On). After enabling this option, you have to Enable the Enhanced Ecommerce Reporting option.
Then navigate to Funnel Steps to add your funnel or checkout steps according to your website checkout procedure and click on the Save button.
Now your eCommerce website tracking is started, and you will be able to see numbers other than 0’s on the WooCommerce dashboard pretty soon.
However, if you want to know in detail how to track this data in Google Analytics and your WordPress dashboard, read our detailed guide on How To Track WooCommerce Sales Using Google Analytics [Analytify].
For this, go to your WordPress site and navigate to Analytify>>Settings>>Profile. Then turn on the Install Google Analytics tracking code button.
Check our guide on How to Install and Activate WooCommerce Addon, which will help you to learn how to install/activate WooCommerce addon.