On the 25th of May 2018, the new General Data Protection Regulations (GDPR) will come into force. European Union GDPR is the most important change regarding data privacy ever happen in the history of the internet.
Many Internet services have been scrambling to get in compliance with the new standards — and Google is no exception. As Analtify is a famous Google Analytics plugin for WordPress we did some dramatic changes in our plugin to make your site GDPR compliance.
We have added features in Analytify that make it GDPR Compliance for our EU customers. Following are the features that can make this happen.
Under the GDPR, an IP address is considered PII (Personally Identifiable Information). Even Google Analytics never shows IP address in reporting but Google Analytics does use it for the Geolocation data.
To make your site fully GDPR compatible. We recommend to turn on the Anonymize IP settings from Analytify.
Steps to turn on Anonymous IP
- Login to your WordPress Admin Panel.
- Go to Analytify Settings -> Advanced Tab.
- Check the “Anonymize IP addresses” settings
The latest version of Analytify has user opt-out feature through which user can exclude itself from Google Analytics tracking. To create a user opt-out button simply add this shortcode where needed:
[analytify_user_optout]Click here to Opt-Out[/analytify_user_optout]
Google Analytics Data Retention
By today Google Analytics change the data retention policy and from 25 May 2018 Google Analytics automatically set your data retention to 26 months.
From Google Analytics, you can set the data retention time from 14 months, 26 months, 38 months, 50 months, or never expire user and event data.
Steps to set Data Retention
- Login to Google Analytics.
- Click on the Admin.
- Click on “Data Retention” under “Property Settings -> Tracking info“.
- Here you can set a data limit.
From Analytify 2.1.22 we have added the opt-in feature through which the user can allow itself to be tracked. To create a user opt-in button simply add this shortcode where needed:
[analytify_user_optin]Click here to allow tracking[/analytify_user_optin]
Disclaimer: We are not a law firm. Please consult with a lawyer for any legal advice.