Google Analytics, a widely used tool for monitoring and analyzing website traffic. It can sometimes display the term “not set” in various reports. The not set in Google Analytics 4 (GA4) can be puzzling for users trying to decipher their website analytics data.
This article aims to explain what does not set mean in Google Analytics and how it can affect your data analysis.
The “not set” value in GA4 represents an instance where no information is available for a specific dimension in a report. It’s essentially a placeholder indicating that there’s missing or undefined data for a specific metric or dimension.
Following are some of the important reasons behind the not set values in GA4.
If the website is inadequately maintained, you may be affected by this issue. However, to determine which pages are lacking the title, you need navigate to Reports >> Engagement >> Pages and Screens. If you see “not set” under page titles, you should contact the developer to add proper page titles.
1. Check the Tracking Code: Make sure the tracking code is used properly on your whole website. Or, you can use Analytify to smoothly integrate your website with Google Analytics. Read more, How to Integrate Google Analytics 4 with Analytify.
2. Regularly Check Data: Check your data regularly for “not set” numbers to find problems as soon as possible.
3. User Consent and Cookies: Be aware of how user consent and cookie settings might affect data collection.
4. Setup Event Parameters and User Properties: Ensure that they are set up appropriately and that data is sent accurately.
5. Custom Dimension: Verify, custom dimensions are set appropriately.
Understanding the meanin of “not set” in Google Analytics 4 and Universal Analytics is critical for effective data analysis. Understand the reasons for “not set” values and taking actions to correct them will help you gain a more precise and analytical knowledge of your website traffic and user behaviour.
The “not set” value in GA4 signifies gaps in data collection. Regularly monitoring the tracking setup, being aware of user privacy settings, and using Analytify to integrate your website with Google Analytics can help reduce the instances of “not set” in reports.