Are you ready to unlock the full potential of your eCommerce site? With Google Analytics Enhanced eCommerce, you can gain invaluable insights into how visitors interact with your website.
If you haven’t enabled Enhanced eCommerce reporting, you’re missing out on a significant advantage over your competitors. Don’t let them get ahead while you struggle to understand your site’s performance.
Together, let’s figure out how to find Enhanced eCommerce reports in Google Analytics.
Note: For a detail guide on eCommerce setup and enabling eCommerce reporting refer to: How To Enable Google Analytics Ecommerce Tracking
You can find your enhanced eCommerce reports via your Google Analytics dashboard.
Let’s walk you through the following steps to help you navigate the eCommerce reports.
1. Sign in to your Google Analytics account of your eCommerce website for which you want to view the enhanced eCommerce analytics report.
2. Navigate to Conversions >>Ecommerce and click on Overview.
3. Here, you will see an enhanced eCommerce analytics report of your website.
This is how you can find the enhanced eCommerce Analytics reports in Universal Analytics and Analyze your eCommerce website performance.
Compared to Universal Analytics, Google Analytics 4 has a different data model and a different way of making reports. In GA4, ecommerce reporting is based on the event-driven model, focusing on events and conversions, rather than specific Enhanced Ecommerce reports.
However, you can still use GA4 to track ecommerce reports in a better and more advanced way. Here’s a general rundown of how to find info about ecommerce in GA4.
Once you’ve set up Ecommerce and approved it, you can look at Ecommerce reports.
To track Ecommerce purchases, navigate to Monetization >> Ecommerce purchases.
You can see Items viewed, Items purchased, Items revenue, and many more metrics.
Navigate to Reports >> Monetization>>User purchase journey. You will see an automatically generated funnel of all the steps of the purchase journey from session start to purchase, as shown in the below screenshot.
You can also make your custom eCommerce report in Google Analytics 4. To make a personalized report about eCommerce sales:
Remember, Enhanced Ecommerce tracking requires additional setup and configuration on your website or online store. For this, read our guide: How To Enable Google Analytics Ecommerce Tracking.