Bounce rate is a key metric for analyzing the performance of a page. It helps in understanding if the users are satisfied with your content and or if they had likely to go back to the Google SERPs.
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
All website owners and Marketing experts should keep an eye on their site’s bounce rate. With an Analytics tool, you can adjust the bounce rate. But there are instances when a user bounces back after a few seconds. This generally does not mean the user is not completely satisfied with your content.
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