Google Ads conversion tracking usually breaks when the conversion tag is missing or misconfigured. It also breaks when the tag does not fire on the confirmation page. Check the tag with Google Tag Assistant first, then work through the 27 causes below.
Google Ads conversion tracking is necessary to see how well your ads are performing. It helps you understand whether clicks on your ads are turning into valuable actions, like purchases or sign-ups. Without accurate conversion tracking, you cannot tell if campaigns work. You could be wasting money on ads that do not deliver.
But sometimes, Google Ads Conversion Tracking is not working as expected. You might see no conversions in your reports. Or you might be unsure whether your tags fire properly. This is frustrating when you spend money on ads and want a return.
This article walks you through 27 reasons why Google Ads conversion tracking is not working. Each comes with a fix. Whether you’re using Google Tag Manager (GTM) or manually adding tags, we’ve got you covered.
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