To meet Google’s requirements for visitors in the European Economic Area (EEA), your site needs to send consent signals from your consent banner to Google Analytics 4 (GA4), so Google knows whether each visitor agreed to data use for advertising.
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
This guide explains what Google EEA compliance means, how consent signals work, and the steps to set up consent in GA4.
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