Tracking user behavior accurately is becoming more complex with modern WordPress websites. Site owners and marketers want reliable Google Analytics tracking without heavy setup, but they also want the flexibility to track advanced interactions like CTA clicks, custom buttons, form submissions, and dynamic elements.
Traditionally, this meant choosing between a plugin-based analytics setup or a full Google Tag Manager implementation. Using both often resulted in double tracking, inflated sessions, and unreliable reports.
With Analytify, we have solved this problem by introducing a hybrid tracking approach that lets Analytify handle the core GA4 tracking while Google Tag Manager is used only for custom events. Our method, using the Analytify script with Custom GTM tracking, is the first of its kind in the market.
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