To see referral traffic in GA4, go to Reports > Acquisition > Traffic acquisition. Filter the Session source/medium column for sources ending in / referral. If you use WordPress, Analytify shows the same referral data directly inside your dashboard. No manual filtering needed.
Referral traffic in GA4 is traffic that arrives from other sites linking to yours. It’s separate from organic search, direct, and paid channels. Every click from a guest post, a review site, or a partner blog counts as a referral. Knowing where those referrals come from shows you which outside channels actually drive visitors.
GA4’s native reports bury this data behind several clicks and filters. That makes it easy to miss. If you run a WordPress site, Analytify pulls the same referral data into a WordPress-native dashboard. You won’t need to dig through GA4’s menus.
This guide covers what referral traffic in GA4 is and how to find it. You’ll learn to find it with Analytify or GA4’s native reports. It also shows you how to read source and medium data. Finally, it covers how to filter out spam and unwanted referrals.
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