How effectively are you tracking your email marketing campaigns? Understanding Google Analytics email marketing tracking can transform how you assess your marketing efforts. Adding UTM parameters lets you gain valuable information about how recipients interact with your website after clicking email links.
In this article, we will explore the steps for email campaign tracking and discuss why this tracking is essential for measuring performance, understanding user behavior, and refining your strategies for greater success in email marketing.
Let’s discover how to track your email marketing campaigns using GA4 to drive better results!
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