You went looking for heatmaps in Google Analytics. They are not there: Google Analytics has no native heatmap feature in GA4 or any version before it.
GA4 records clicks and scroll depth as events and numbers. It never draws them onto your page, which is why heatmaps in Google Analytics have never appeared in any report.
So you did not break anything. You did not miss a setting. The fix is to pair GA4 with a dedicated heatmap tool, covered below.
Below: what GA4 tracks instead, how close you can get with GA4 data alone, the four tools that actually produce the heatmap, and how to run one next to your current setup without duplicate tracking. New to any of this? Start with how to set up Google Analytics 4 on WordPress.
Continue reading “Heatmaps in Google Analytics: Does GA4 Have One? (Plus 4 Tools That Do)”