Analytify vs GA Google Analytics (Compared 2025)

Are you confused about choosing Analytify vs GA Google Analytics for your WordPress website? Both are popular Google Analytics plugins that help track website data, but they offer different features and user experiences.

In this article, we’ll compare Analytify vs GA Google Analytics to help you decide which plugin is the best fit for your website tracking in 2025.

We’ll look at key features, installation setups, analytics dashboards, advanced tracking options, eCommerce integration, and pricing to help you make an informed choice. 

Let’s get started!

Overview of Analytify and GA Google Analytics

Analytify Features

Analytify is a user-friendly Google Analytics plugin for WordPress that integrates with your website to provide valuable data insights. It simplifies the process of tracking and analyzing website traffic by displaying analytics reports directly within the WordPress dashboard. Analytify helps website owners make data-driven decisions without the need for technical knowledge.

GA Google Analytics Features

GA Google Analytics is a lightweight plugin designed to connect your WordPress site to Google Analytics. It offers a simple way to add the Google Analytics tracking code to your site without any code modifications. GA Google Analytics focuses on providing a minimalistic solution for website owners who want basic tracking without clutter.

Analytify and GA Google Analytics Key Differences

Let’s break down the differences between Analytify and GA Google Analytics. While both plugins serve the same purpose of integrating Google Analytics with your WordPress website, they differ in several aspects, such as ease of use, features, and functionality.

Comparison Table: Analytify vs GA Google Analytics

Feature	Analytify	GA Google Analytics
Ease of Setup	Easy setup with a more user-friendly interface	Simple setup, but less user-friendly for beginners
Analytics Dashboard	Detailed reports within WordPress dashboard	No built-in dashboard; must use Google Analytics
Advanced Tracking Features	Available in free and paid versions	Limited in free version; pro version adds more
eCommerce Tracking	One-click setup for WooCommerce and others	Requires manual setup for eCommerce tracking
Integrations	Integrates with WooCommerce, Yoast, and others	Limited integration, mainly with Google tools
Pricing	Free version available, Pro starts at $39/year	Free version available, Pro starts at $20/year

With this comparison table, you can easily see where each plugin stands in terms of features.

Installation and Setup: GA Google Analytics vs Analytify

The first step in using any analytics plugin is getting it installed and configured properly. Let’s see how Analytify and GA Google Analytics compare when it comes to installation and setup.

Analytify Installation and Setup

Analytify offers a simple installation process that’s beginner-friendly. Here’s how you can set it up:

Install the Plugin: From your WordPress dashboard, go to Plugins >> Add New and search for Analytify. Click Install Now and then Activate.

Authentication: After activation, you’ll be prompted to authenticate your Google Analytics account. Simply click on the Authenticate button, and you’ll be directed to sign in to your Google account to grant permission for data access.

Configure Settings: Once authenticated, you can configure the plugin’s settings directly in the WordPress dashboard. The plugin will automatically start tracking your website data.

Key Features:

• One-click Google Analytics authentication
  
• Automatic tracking setup
  
• No need to edit theme files or add code manually
  

GA Google Analytics Installation and Setup

GA Google Analytics also offers a simple installation process, though it’s a bit more manual compared to Analytify.

1. Install the Plugin: Go to Plugins >> Add New in your WordPress dashboard, search for GA Google Analytics, click Install Now, and then Activate.
   
2. Add Tracking Code: After activation, you’ll need to go to the plugin settings and add your Google Analytics tracking ID (you can find this in your Google Analytics account). The plugin will automatically place the tracking code on your site.
   
3. Advanced Configuration: For advanced features like tracking on specific pages or excluding logged-in users, you’ll need to access the plugin settings and configure them manually.
   

Key Features:

• Lightweight and fast plugin
  
• Manual addition of tracking ID
  
• No built-in dashboard for reports (uses Google Analytics interface directly)
  

Analytics Dashboard

Once you’ve installed the plugin, the next thing you’ll want is an intuitive dashboard to view your website’s analytics data. Let’s take a look at how Analytify and GA Google Analytics compare in terms of their analytics dashboards.

Analytify Dashboard Features

Analytify provides a comprehensive dashboard directly in the WordPress admin area. You no longer need to visit Google Analytics separately to track your website’s performance.

Here’s what you can expect:

Real-time Stats: View your website’s real-time traffic, including active visitors, pages being viewed, and referral sources.

Traffic Reports: Detailed reports on traffic sources, page views, user engagement, and more.

User Demographics: See detailed user demographic data such as age, gender, location, and interests.

Goals and Conversions: Track and measure your goals, like newsletter sign-ups or product purchases.

Event Tracking: Easily track interactions such as button clicks and file downloads.

Key Benefit: Everything is available within the WordPress dashboard, making it easy to access and understand your data without leaving your site.

GA Google Analytics Dashboard Features

In contrast, GA Google Analytics does not provide a built-in dashboard in WordPress. Instead, it simply adds the Google Analytics tracking code to your site, and you’ll need to visit the Google Analytics interface to view your data.

• Google Analytics Interface: You’ll need to log in to Google Analytics to check your traffic, conversions, and other data.
  
• No Built-in Reports: Unlike Analytify, which provides reports inside WordPress, GA Google Analytics requires you to navigate the Google Analytics interface for reports.

Advanced Tracking Features

When it comes to tracking data, both Analytify and GA Google Analytics offer advanced features, but they cater to different user needs. Let’s compare the advanced tracking features of both plugins and see which one provides the functionalities you may need.

Analytify Advanced Tracking Features

Analytify goes beyond basic page views and provides more advanced tracking options right out of the box. Here’s what you get:

1. Event Tracking: Automatically track user interactions like clicks, downloads, and form submissions.
   
2. Goals and Conversions: Easily track and set up goals, such as completed sign-ups or purchases. You can measure your website’s performance based on these conversions directly within the WordPress dashboard.
   
3. eCommerce Tracking: For online stores, Analytify supports WooCommerce and allows you to track product performance, sales, and customer behavior.
   
4. Custom Dimensions: If you need to track more specific data, you can set up custom dimensions to measure user interactions based on particular variables like content type or user role.
   
5. Multi-Site Support: If you’re running a network of sites, Analytify supports WordPress Multisite, allowing you to manage analytics for multiple websites from a single dashboard.
   
6. Advanced Reporting: You can customize the reports to show metrics relevant to your business, such as top-performing pages, user engagement, and traffic sources.
   

GA Google Analytics Advanced Tracking Features

GA Google Analytics, on the other hand, offers a more minimalistic approach when it comes to advanced features. Here’s what’s available:

1. Basic Tracking: The plugin offers basic tracking, such as page views, sessions, and traffic sources.
   
2. Custom Tracking: For more advanced tracking features (such as event tracking or goal conversions), users often need to write custom code or use Google Tag Manager to implement more complex tracking scenarios.
   
3. eCommerce Tracking: Like Analytify, GA Google Analytics can track eCommerce data, but it requires extra setup and might need developer assistance.
   
4. Limited Reporting: Since there’s no built-in dashboard in WordPress, users must rely on Google Analytics’ native reporting tools to access their data. For advanced tracking, additional configuration or custom coding may be required.
   

eCommerce Tracking

For online store owners, tracking sales, customer behavior, and conversions is crucial to understanding how your business is performing. Both Analytify and GA Google Analytics offer eCommerce tracking, but they provide different experiences and levels of integration. Let’s compare how both plugins handle eCommerce tracking.

Analytify eCommerce Tracking

Analytify provides a seamless integration with popular eCommerce platforms like WooCommerce, making it a powerful tool for tracking your online store’s performance.

1. One-click Setup for WooCommerce: If you’re using WooCommerce, Analytify offers an easy, one-click setup that integrates directly with your store. Once enabled, you’ll have access to key metrics like total sales, average order value, product performance, and customer behavior right from your WordPress dashboard.
   
2. Product Tracking: Track the performance of each product, including sales, views, and revenue. You can view which products are most popular and which ones need attention.
   
3. Conversion Tracking: Track user conversions from product view to checkout. This helps you identify bottlenecks in the sales funnel, where users are dropping off, and optimize accordingly.
   
4. Sales Funnel Reports: With Analytify, you can see the entire user journey — from landing on your site to completing a purchase. This enables you to identify which steps need improvement for better conversions.
   
5. Comprehensive Reports: Get detailed reports on sales, revenue, top-selling products, and other important eCommerce metrics. These reports can help you make data-driven decisions to boost your store’s performance.
   

GA Google Analytics eCommerce Tracking

While GA Google Analytics can also track eCommerce data, the process is not as seamless as Analytify. Here’s what you get:

1. Manual Setup for eCommerce Tracking: To track eCommerce data, you need to enable Enhanced Ecommerce features in your Google Analytics account and manually configure tracking on your site. This often requires additional setup, including custom code or Google Tag Manager.
   
2. Product Performance Tracking: Once setup is complete, GA Google Analytics can track metrics like product views, purchases, and revenue, similar to Analytify. However, the setup process can be more technical.
   
3. Conversion Tracking: GA Google Analytics allows you to track conversions from product views to checkout. However, like product performance tracking, this feature requires setup through Google Analytics, and you may need some technical expertise to configure everything correctly.
   
4. Sales Funnel Reports: You can set up sales funnel tracking using Google Analytics, but this involves setting up goals, events, and custom reports, which can be complex for beginners.
   
5. Reports in Google Analytics: All eCommerce data collected by GA Google Analytics is available in your Google Analytics account. While it provides detailed insights, navigating Google Analytics’ interface can be overwhelming for users who prefer a simpler experience.
   

Integration with Other Tools

Modern websites often use multiple tools and platforms to enhance their functionality. Whether you’re running an eCommerce store, using email marketing, or integrating social media, it’s important that your analytics plugin integrates smoothly with other services. Let’s compare Analytify and GA Google Analytics in terms of their integration capabilities.

Comparison of Integrations

Integration Type	Analytify	GA Google Analytics
Google Ads Integration	Yes (easy integration)	Yes (via Google Analytics)
Google Search Console	Yes (view performance data in WordPress dashboard)	Yes (via Google Analytics interface)
Social Media Integration	Limited (referral traffic insights)	Limited (referral traffic insights)
Email Marketing Tools	No direct integration	No direct integration
SEO Plugins	Yes (Yoast, Rank Math, All in One SEO)	Yes (via Google Analytics data)
eCommerce Platforms	Yes (WooCommerce, EDD)	Yes (with additional setup, via Google Tag Manager)

Which One Should You Choose: Analytify vs. GA Google Analytics?

Now that we’ve broken down the features, ease of use, and pricing, the final decision comes down to your specific needs and preferences. Both Analytify and GA Google Analytics have their strengths and weaknesses, and your choice depends on the level of analytics you need, the budget you’re working with, and how you prefer to interact with your data.

When to Choose Analytify

Analytify is a great option if you’re looking for a feature-rich plugin that brings all of your Google Analytics data directly into your WordPress dashboard. This makes it particularly useful for:

• Non-technical Users: If you’re not familiar with Google Analytics or don’t want to leave WordPress to analyze your data, Analytify provides a simplified and user-friendly interface.
  
• Advanced eCommerce Tracking: If you run an online store and need detailed tracking for your products, transactions, and customer journeys, Analytify‘s Pro version offers advanced eCommerce tracking and WooCommerce integration.
  
• Real-time Data: If you want to monitor your site’s performance in real-time without switching between WordPress and Google Analytics, Analytify gives you that feature in the Pro version.
  
• Custom Reports: For those who need tailored reports to fit their unique needs, Analytify Pro offers custom reporting features that allow you to create reports specific to your website’s goals.
  
• Campaign Tracking: If you regularly run marketing campaigns and need to track their success, Analytify offers campaign tracking that can help you measure performance effectively.
  

Final Verdict: Analytify vs GA Google Analytics

Both plugins provide great value, but Analytify is best suited for users who want a comprehensive Google Analytics solution directly within WordPress. It shines for non-technical users, eCommerce store owners, and anyone who needs advanced features like real-time data, custom reports, and campaign tracking.

On the other hand, GA Google Analytics is a better choice for users who want a lightweight plugin with a simple setup and minimal maintenance. It’s just an option for those who only need the basic Google Analytics functionality and don’t mind managing more advanced features through Google Analytics itself.

Summary: Analytify and GA Google Analytics

Feature	Analytify	GA Google Analytics
Ease of Use	Beginner-friendly dashboard in WordPress	Simple, lightweight plugin
Google Analytics Integration	Full integration with advanced features	Basic integration with Google Analytics
Real-Time Data	Available in Pro version	Not available
Custom Reports	Available in Pro version	Not available
eCommerce Tracking	Available in Pro version	Limited or no advanced tracking options
Campaign Tracking	Available in Pro version	Not available
Multiple Tracking Codes	Available in Pro version	Available in Premium version
Visitor Opt-Out Box	Available in Pro version	Available in Premium version
Pricing	$99/year for 2 sites (Pro)	Free (basic) or $20/year for 1 site (Premium)

Recommendation: Analytify vs GA Google Analytics

If you’re a beginner or a non-technical user who needs to see your analytics directly within your WordPress dashboard, Analytify is the ideal choice. However, if you prefer simplicity, a lighter solution, and are comfortable working within Google Analytics itself, GA Google Analytics is a great, budget-friendly option.

Whichever plugin you choose, ensure that it fits your website’s needs and goals. Both Analytify and GA Google Analytics are solid choices, but understanding the key differences will help you make a more informed decision.

Frequently Asked Questions

Conclusion: Analytify and GA Google Analytics Compared

Now that we’ve talked deeply about the features, benefits, and limitations of both Analytify and GA Google Analytics, it’s clear that both have distinct advantages depending on what you’re looking for in a Google Analytics plugin for WordPress. 

Both plugins are effective, but your choice ultimately depends on what level of analytics and reporting you need.

• Analytify is perfect for those who want an all-in-one solution with rich features, especially for beginners or those looking for a more comprehensive WordPress analytics experience. The Pro version is especially useful for users running eCommerce sites, needing real-time stats, or those who want a simplified user interface for reports.
  
• GA Google Analytics is more suited for users who prefer simplicity, lighter plugins, and a solution that integrates easily with Google Analytics without overwhelming them with extra features.
  

Ultimately, the right choice will depend on the size of your website, your technical expertise, and your specific data needs.

You may also like to explore more comparison articles:

• Analytify VS MonsterInsights
• Analytify Vs Jetpack Stats

If you still have any questions or queries regarding choosing Analytify vs. GA Google Analytics for your website, connect with our support team through the comment box.