Enhanced eCommerce Tracking with Analytify — Documentation page title
Yes, Analytify supports enhanced eCommerce tracking. Both WooCommerce and Easy Digital Downloads stores can track sales, transactions, revenue, and user behavior directly inside the WordPress dashboard — connected to Google Analytics 4, with no manual code setup required.
This guide explains what Analytify tracks for eCommerce stores and how to get started with each platform.
Supported eCommerce Platforms
Analytify’s enhanced eCommerce tracking works with two WordPress platforms:
WooCommerce — the most widely used WordPress eCommerce plugin. The Enhanced E-Commerce Tracking for WooCommerce add-on tracks your full store funnel, from product views through to completed purchases and refunds.
Easy Digital Downloads — for stores selling digital products. The Enhanced E-Commerce Tracking for Easy Digital Downloads add-on tracks digital sales, transactions, and revenue in the same non-technical format.
Both add-ons are included in every Analytify Pro plan — StartUp, Agency, and Developer.
The WooCommerce dashboard in Analytify shows your store’s key ecommerce metrics — including cart abandonment data — right inside WordPress.
What Analytify Tracks With Enhanced eCommerce
Once either add-on is active, Analytify automatically tracks and reports the following data from your store:
Shopping Behavior — sessions broken down by product views, add-to-cart actions, checkout initiations, and completed transactions. Use this to see where users drop off before purchasing.
Checkout Behavior — each step of the purchase flow from product detail view to cart addition to final transaction. Identify which checkout stage loses the most customers.
Product Performance — sales volume, transaction counts, average order value, and refunds per product. See which products drive revenue and which underperform.
Sales Performance — total store revenue and transaction counts over any date range. Use this to track growth, spot seasonal trends, and measure the impact of promotions.
How to Set Up eCommerce Tracking in Analytify
For WooCommerce Stores
Activate the Enhanced E-Commerce Tracking for WooCommerce add-on from Analytify >> Add-ons in your WordPress admin dashboard. See the full setup guide: How to Install the WooCommerce Tracking Add-on.
Analytify’s enhanced ecommerce tracking shows WooCommerce cart abandonment data directly inside your WordPress dashboard.
Once activated, navigate to Analytify >> Dashboards >> Monetization >> WooCommerce to view your store reports.
For Easy Digital Downloads Stores
Activate the Enhanced E-Commerce Tracking for Easy Digital Downloads add-on from Analytify >> Add-ons.
Once activated, navigate to Analytify >> Dashboards >> EDD to view your store reports.
EDD dashboard – Analytify
Enable eCommerce Tracking in Google Analytics 4
Analytify handles the data collection automatically once the add-on is active. However, you should verify that eCommerce tracking is enabled inside your GA4 property to ensure data is being recorded correctly.
