Enhanced eCommerce Tracking with Analytify  — Documentation page title

Yes, Analytify supports enhanced eCommerce tracking. Both WooCommerce and Easy Digital Downloads stores can track sales, transactions, revenue, and user behavior directly inside the WordPress dashboard — connected to Google Analytics 4, with no manual code setup required.

This guide explains what Analytify tracks for eCommerce stores and how to get started with each platform.

If you’re just getting started with marketing analytics, our guide on Digital Marketing Analytics For Beginners covers the basics before diving into eCommerce tracking.

Building a dedicated product microsite? Our comparison of Microsite Vs Landing Page can help you decide which fits your store.

Supported eCommerce Platforms

Analytify’s enhanced eCommerce tracking works with two WordPress platforms:

• WooCommerce — the most widely used WordPress eCommerce plugin. The Enhanced E-Commerce Tracking for WooCommerce add-on tracks your full store funnel, from product views through to completed purchases and refunds.
• Easy Digital Downloads — for stores selling digital products. The Enhanced E-Commerce Tracking for Easy Digital Downloads add-on tracks digital sales, transactions, and revenue in the same non-technical format.

Both add-ons are included in every Analytify Pro plan — StartUp, Agency, and Developer.

What Analytify Tracks With Enhanced eCommerce

Once either add-on is active, Analytify automatically tracks and reports the following data from your store:

Shopping Behavior — sessions broken down by product views, add-to-cart actions, checkout initiations, and completed transactions. Use this to see where users drop off before purchasing.

Checkout Behavior — each step of the purchase flow from product detail view to cart addition to final transaction. Identify which checkout stage loses the most customers. The WooCommerce dashboard in Analytify shows your store’s key ecommerce metrics, including cart abandonment data, right inside WordPress. See our GA4 ECommerce Checkout Funnel In WordPress guide for a full step-by-step breakdown.

Product Performance — sales volume, transaction counts, average order value, and refunds per product. See which products drive revenue and which underperform.

Sales Performance — total store revenue and transaction counts over any date range. Use this to track growth, spot seasonal trends, and measure the impact of promotions. Pair this with Google Analytics 4 Cohort Analysis to see how customer value changes over time.

How to Set Up eCommerce Tracking in Analytify

For WooCommerce Stores

Activate the Enhanced E-Commerce Tracking for WooCommerce add-on from Analytify >> Add-ons in your WordPress admin dashboard. See the full setup guide: How to Install the WooCommerce Tracking Add-on.

Once activated, navigate to Analytify >> Dashboards >> Monetization >> WooCommerce to view your store reports.

For Easy Digital Downloads Stores

Activate the Enhanced E-Commerce Tracking for Easy Digital Downloads add-on from Analytify >> Add-ons.

See the full setup guide: How to Get Started With Easy Digital Downloads Tracking.

Once activated, navigate to Analytify >> Dashboards >> EDD to view your store reports.

Enable eCommerce Tracking in Google Analytics 4

Analytify handles the data collection automatically once the add-on is active. However, you should verify that eCommerce tracking is enabled inside your GA4 property to ensure data is being recorded correctly.

See our guide: How to Enable eCommerce Tracking in Google Analytics.

After setup, you can also view your eCommerce data inside GA4 directly. See: How to Find Enhanced eCommerce Reports in Google Analytics.

If you need help setting up eCommerce tracking, contact the Analytify support team.

Looking to boost your store’s performance? Check out these Best WooCommerce Plugins For WordPress In 2026.

Selling in multiple languages? Learn How To Set Up Multilingual Ecommerce Website.