Analytify Blog - Latest Google Analytics News And Insights

Demographics Reports in Google Analytics 4

Updated: March 26, 2025 by Editorial Team

Have you ever wondered who’s visiting your website? Are they young professionals, students, or retirees? Do more men or women browse your pages? What are their interests?

Google Analytics demographics and interest reporting help track who visits your website. GA4 reports break down details like age, gender, location, language, and interests. This data helps you understand your audience better. It allows them to create relevant content, ads, and offers.

Demographics in Google Analytics 4 work differently than in Universal Analytics. Many users find it tricky to enable these reports and get demographic data of website visitors in GA4.

That’s why we’ve put together this step-by-step guide to help you enable the Google Analytics demographics report and find and analyze your audience data.

By the end of this guide, you’ll know how to use Google Analytics demographics and interest reporting to understand your audience better, create targeted content, and enhance your marketing efforts.

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GA4 and Google Tag Manager Naming Conventions

Updated: February 22, 2025 by Editorial Team

How do GA4 and Google Tag Manager naming conventions help maintain an organized setup? Proper Google Analytics naming conventions ensure clarity, reduce errors, and make your tracking setup scalable.

This guide explores why Google Analytics and Google Tag Manager Naming Conventions are essential for efficient analytics management. It teaches best practices for naming tags, triggers, variables, and events in GTM and GA4 and provides clear, consistent reporting strategies.

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Google Tag Manager Event Tracking Guide (2025)

Updated: February 22, 2025 by Editorial Team

Are you looking for a complete guide on Google Tag Manager event tracking? Then, you are at the right place.

As we step into 2025, the need for effective event tracking has grown more significant than ever.

Event tracking in GTM provides insights into how users engage with your content, whether it’s clicking a button, watching a video, or submitting a form. It goes beyond pageviews, giving you the data you need to make informed decisions that drive conversions and enhance user experiences.

In this comprehensive guide, we’ll explain the essentials of Google Tag Manager Event Tracking. From setting up events to mastering advanced techniques, we’ll cover everything you need to know to track user actions effectively.

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Open Funnel vs Closed Funnel in Google Analytics 4

Updated: January 30, 2025 by Editorial Team

Are you struggling to understand the difference between open funnel vs closed funnel? Understanding Google Analytics funnels is important for identifying user behavior patterns, optimizing conversion paths, and improving overall business performance.

In this guide, we’ll learn what the Google Analytics funnel is, its types, and mainly the difference between open funnel and closed funnel. By the end, you’ll understand how to boost conversions using GA4 funnels.

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Google Tag Manager Data Layer (Ultimate Guide 2025)

Updated: March 28, 2025 by Editorial Team

Have you ever wondered how websites track what people do on them? How do they know when someone clicks a button, watches a video, or buys something?

The Google Tag Manager Data Layer holds all the important things happening on your website. It tells Google Tag Manager (GTM) what’s going on, so you can track and understand how visitors use your site. This matters because understanding what people do on your site helps you make smarter decisions. You can create better content, improve your online store, or even show ads to the right people at the right time.

In this guide, we’ll explain everything about the data layers in Google Tag Manager step by step, how to use it to track actions on your site like a pro, even if you’ve never done it before.

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How to Setup Google Analytics for Shopify (4 Methods)

Updated: March 27, 2025 by Editorial Team

Did you know GA4 can transform the way you manage your Shopify store? Integrating Google Analytics into your Shopify setup gives you powerful tools to track customer behavior, optimize marketing strategies, and grow your business effectively.

This blog explores why Google Analytics for Shopify is essential and provides step-by-step instructions on how to install Google Analytics on Shopify. You’ll clearly understand how to add Google Analytics in Shopify to elevate your e-commerce tracking by the end.

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How to Check if Google Tag Manager is Working? (6 Ways)

Updated: March 26, 2025 by Editorial Team

Are you looking for different ways to check if Google Tag Manager (GTM) is working properly on your website? You’re in the right place.

Google Tag Manager is a powerful tool that simplifies the process of adding and managing tags on your site without editing code. From tracking website performance to enabling advanced analytics, GTM plays a critical role in gathering accurate data for decision-making.

However, if GTM isn’t set up or functioning correctly, your data might be incomplete or incorrect. This can lead to flawed insights and missed opportunities to optimize your website.

In this guide, we’ll show you 6 simple methods to check if Google Tag Manager is working, ensuring your tags are firing and collecting the right data.

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Google Analytics Demo Account Tutorial (2025)

Updated: January 30, 2025 by Editorial Team

Google Analytics Demo Account is a fantastic way to get started with GA4 for practice. The free demo account allows you to explore real business data without the fear of making mistakes. It’s perfect for beginners who want to learn more about Google Analytics 4 (GA4).

The Google Analytics 4 Demo Account includes data from two sources: the Google Merchandise Store, an online shop selling Google-branded products, and the Flood-It! App. With these datasets, you can explore reports, test its features, and understand how Google Analytics works in real-life scenarios.

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Google Ads Conversion Tracking with GTM (Explained)

Updated: March 27, 2025 by Editorial Team

Are you struggling to measure the impact of your Google Ads campaigns effectively? Google Ads conversion tracking is crucial for understanding whether they drive valuable actions like sales, leads, or sign-ups. Without accurate data, it’s difficult to optimize campaigns and achieve the best return on investment.

In this guide, we’ll learn how to set up Google Ads Conversion Tracking using Google Tag Manager (GTM) with some advanced tips. We’ll also show you how Analytify makes tracking easier for WordPress users.

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SEO for Landing Pages: Best Optimization Practices (2025)

Updated: January 30, 2025 by Editorial Team

Are you looking for an ultimate guide to improve SEO for your landing pages?

Landing pages are more than just a spot for visitors. They’re key to turning casual clicks into loyal customers. By doing SEO for your landing pages, you can attract quality organic traffic without relying entirely on paid ads.

With Search Engine Optimization (SEO), your landing pages can appear at the top of search results for terms your audience is already looking for.

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