Analytify Blog - Latest Google Analytics News And Insights

Custom Metrics in Google Analytics 4 (Explained)

Updated: April 3, 2025 by Editorial Team

How do you measure the unique interactions that matter most to your business? Google Analytics 4 (GA4) offers a variety of default metrics, but they don’t always cover everything you need. That’s where GA4 custom metrics come in. Google Analytics Custom metrics allow you to track specific user interactions, such as button clicks and scroll depth.

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

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Google Ads Conversion Tracking Not Working? (Solved)

Updated: April 3, 2025 by Editorial Team

Are you wondering how to fix Google Ads Conversion tracking not working?

Google Ads conversion tracking is necessary to see how well your ads are performing. It helps you understand whether clicks on your ads are turning into valuable actions, like purchases or sign-ups. Without accurate conversion tracking, it’s difficult to know if your campaigns are effective, and you could be wasting money on ads that aren’t bringing the results you expect.

But sometimes, Google Ads Conversion Tracking is not working as expected. You might notice that conversions aren’t showing up in your reports, or you’re unsure whether your tags are firing properly. This can be frustrating, especially when you’re spending money on ads and want to make sure you’re getting a return.

In this article, we’ll walk you through 27 reasons why Google Ads conversion tracking is not working and offer solutions to get it fixed. Whether you’re using Google Tag Manager (GTM) or manually adding tags, we’ve got you covered.

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GA4 Data Streams (An Ultimate Guide)

Updated: March 17, 2025 by Editorial Team

Are you struggling to track website and app data efficiently in GA4? With GA4 Data Streams, you can seamlessly combine data from different platforms into a single property, ensuring unified tracking.

In this article, you’ll learn everything about GA4 Data Streams, including what they are, their types, and why they’re essential for unified tracking across platforms. You’ll also get a step-by-step guide on setting them up, managing, and providing tips for troubleshooting common issues. Plus, we’ll explore how Analytify simplifies Google Analytics data streams management, making analytics easier for WordPress users.

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How Marketers Can Use VPNs to Test Google Search Results in Different Countries

Updated: March 19, 2025 by Editorial Team

Marketing teams worldwide struggle with a common problem – figuring out how their websites and campaigns look to users in different countries. Google shows completely different search results depending on where you’re searching from, which throws a wrench into international marketing efforts. Location-based variation impacts everything from organic search rankings to paid ad visibility, creating significant blind spots for marketing professionals attempting to expand their global footprint.

This challenge becomes particularly acute for businesses targeting multiple countries simultaneously. When a marketing team in New York tries to understand how their content performs in Tokyo, London, or Sydney, they face an inherent disadvantage without proper tools. The discrepancy between what they see domestically versus what international customers experience can lead to misaligned strategies, wasted budgets, and missed opportunities for connection.

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Google Tag Manager ID (Explained 2025)

Updated: March 26, 2025 by Editorial Team

Are you looking to understand your GTM ID?

Google Tag Manager (GTM) helps manage and deploy marketing tags, such as Google Analytics, Facebook Pixel, and more, without modifying the website’s code.

Your GTM account provides you an ID that is a key element in using Google Tag Manager. This ID is a unique identifier for your GTM container and is essential for setting up and using GTM properly.

In this blog, we’ll explain what is Google Tag Manager ID, why it’s important, and guide you through the process of how to find it quickly and easily.

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How to See Google Analytics Page Views by URL (2025)

Updated: March 28, 2025 by Editorial Team

Ever wondered how to track specific page performance in Google Analytics? Google Analytics page views by URL give you a complete view of how individual pages perform, helping you analyze traffic, engagement, and user behavior.

In this article, we’ll explore how to see GA4 full-page URLs and different methods to access them through Customizing GA4 standard reports and explorations. You’ll also learn about advanced features and Analytify for simplified GA4 URL analytics.

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How to Get Google Analytics Certification in 2025

Updated: March 24, 2025 by Editorial Team

Are you looking for a way to get Google Analytics Certification? If yes, this guide will assist you.

Google Analytics is an important tool in digital marketing, data analysis, or online business. As more businesses rely on data to make decisions, earning your GA4 Certification is an essential step to prove your expertise.

In this guide, we’ll show you how to get Google Analytics certification, and provide insights on how to pass the Google Analytics test.

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What’s New in Analytify 6.0 (Features & Enhancements)

Updated: April 22, 2025 by Editorial Team

We are thrilled to announce the release of Analytify 6.0, bringing many exciting new features, improvements, and bug fixes to elevate your website’s analytics experience. This update streamlined the reporting process and introduced several powerful features for better tracking and insights.

Let’s discuss the key highlights in this release.

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Google Tag Manager Custom Event Trigger (Explained)

Updated: April 21, 2025 by Editorial Team

Have you ever needed to track specific user actions on your website that GTM doesn’t capture by default? That’s where Google Tag Manager Custom Event Trigger comes in, allowing you to track unique interactions like form submissions, button clicks, or video plays with the GTM data layer.

In this article, you’ll learn what a Custom Event Trigger is and how it works, along with step-by-step instructions to set up a GTM custom event trigger. We will also cover common use cases, best practices, troubleshooting tips, and ways to improve website tracking accuracy.

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Google Analytics Scroll Depth Tracking (Explained)

Updated: February 28, 2025 by Editorial Team

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view.

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

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