Analytify Blog - Latest Google Analytics News And Insights

How to Create Custom Reports in Google Analytics (2024)

Updated: November 12, 2024 by Editorial Team

Are you looking to make Google Analytics work exactly how you need it?

Custom reports in GA4 give you the power to do just that. Instead of relying on general, one-size-fits-all reports, custom reports let you focus on the specific data that matters most to your business.

In this guide, we’ll explore how to create, customize, and make the most out of custom Reports in Google Analytics, so you can keep your analytics truly aligned with your business needs.

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Google Tag Manager Server Side Tagging (Explained 2024)

Updated: November 5, 2024 by Editorial Team

Are you looking for an easy guide to Google Tag Manager server side tagging? It’s tricky, but don’t worry, we’ve covered it.

In recent years, digital tracking has evolved. One major change is Google Tag Manager server side tagging. Since its launch, many are excited about its potential, while others wonder if it’s necessary. This guide will help you understand why server side tagging with Google Tag Manager (GTM) matters.

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How to Track Affiliate Links in Google Analytics 4

Updated: November 4, 2024 by Editorial Team

Are you wondering how to track affiliate links with GA4?

Our guide on Affiliate link tracking covers everything you need to know, from understanding the basics of affiliate links and why tracking them matters to setting up effective tracking in GA4.

You’ll explore various methods, including configuring custom events in GA4, using Google Tag Manager, and using the Analytify plugin for WordPress users. With these tools, tracking affiliate links becomes easy, empowering you to analyze performance and boost your marketing results.

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Site Search Tracking in GA4 (Google Analytics 4)

Updated: November 6, 2024 by Editorial Team

Do you want to know how to effectively utilize GA4 site search tracking? This is the guide for you.

Google Analytics 4 (GA4) has significantly changed how we monitor and track website performance. Among these changes is the ability to track GA4 Site Search, a critical feature for businesses and website owners who want to understand what users search for on their site. Tracking site search data can reveal important insights about user intent, content gaps, and areas for improvement on your website.

In this blog, we will explore the benefits of site search tracking in GA4, explain how it works, and provide a step-by-step guide on how to set it up.

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What is Topical Authority in SEO (2024)

Updated: November 4, 2024 by Editorial Team

Are you ready to boost your SEO by becoming an expert in your niche?

Establishing topical authority has become a key factor in long-term success. As search engines shift focus from keyword-based ranking to content relevance and expertise, mastering topical authority can propel your site to the top of search results.

This guide covers everything from understanding topical authority to how to build it with strategies like topical mapping and content clusters and why it’s essential for SEO success.

Let’s get started below to explore more on topical authority in SEO!

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17 Content Marketing Metrics To Track (2024)

Updated: October 30, 2024 by Editorial Team

Are you struggling to make your content stand out? It’s time to approach your content marketing strategy. By tracking the right metrics, you can measure the effectiveness of your efforts, identify areas for improvement, and drive results.

In this article, we’ll explore 17 essential content marketing metrics you should monitor in 2024. These metrics will give you a valuable understanding of your audience, content performance, and overall marketing success.

Get ready to elevate your content strategy and drive impactful results!

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How to Improve Content Marketing ROI (10 Proven Ways)

Updated: October 29, 2024 by Editorial Team

Want to see how well your content is performing? Start by measuring your ROI.

Content Marketing ROI is the key metric that helps you evaluate the effectiveness of your content strategy, allowing you to see if your content is driving meaningful results like traffic, leads, and conversions.

In this guide, we’ll explore Content Marketing ROI, why it’s essential, how to measure it, and 10 proven ways to boost your content ROI while helping you improve your marketing outcomes.

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Google Search Console Insights: 6 Important Reports for SEO

Updated: October 29, 2024 by Editorial Team

Did you hear about Search Console Insights?

Search console insights play an important role in optimizing your website’s SEO strategy, and understanding how your content performs. GSC brings together data from both Google Search Console Insights and Google Analytics to provide website owners with key performance metrics, all in one easy-to-use dashboard.

But here’s the real question: how can you make the most out of these search insights?

In this article, we’ll explain how to use Google Search Console Insights, focusing on six essential reports that can help boost your SEO strategy.

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Google EEA Compliance & Consent Signals Guide (2024)

Updated: October 29, 2024 by Editorial Team

Are you curious about how to manage consent signals in GA4? With data privacy laws such as the EEA, businesses must ensure they manage user consent effectively. This includes setting up Consent Mode in Google Analytics 4 (GA4), sending proper signals, and handling Google Ads personalization based on user preferences.

In this guide, we’ll explain everything you need to know about EEA compliance and consent management to comply with data protection laws.

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Enhanced Measurement in Google Analytics 4

Updated: October 29, 2024 by Editorial Team

Are you struggling to capture crucial user interactions without getting lost in manual tagging? GA4 Enhanced Measurement could be the solution you’re looking for. This feature in Google Analytics 4 (GA4) automatically tracks necessary user actions, like scrolls, outbound clicks, and video views, making it easier to understand how visitors engage with your content.

In this article, we’ll explain Enhanced Measurement Tracking in GA4, its event types, and limitations, as well as discuss how to enable enhanced measurement that can benefit your website’s performance.

Let’s explore how GA4 Enhanced Measurement can simplify your tracking process!

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