Analytify Blog - Latest Google Analytics News And Insights

How to Track Email Marketing with Google Analytics (2024)

Updated: October 15, 2024 by Editorial Team

How effectively are you tracking your email marketing campaigns? Understanding Google Analytics email marketing tracking can transform how you assess your marketing efforts. Adding UTM parameters lets you gain valuable information about how recipients interact with your website after clicking email links.

In this article, we will explore the steps for email campaign tracking and discuss why this tracking is essential for measuring performance, understanding user behavior, and refining your strategies for greater success in email marketing.

Let’s discover how to track your email marketing campaigns using GA4 to drive better results!

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9 Best Content Audit Tools to Improve Rankings (2024)

Updated: November 5, 2024 by Editorial Team

Are you searching for the best content audit tools in 2024?

In today’s SEO era, where algorithms evolve and user behavior shifts, it’s easy for your website content to get lost in the shuffle. The solution is a comprehensive content audit.

In this article, we will discuss content auditing, why it is important, and the 9 best content auditing tools for your website.

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How to View GA4 Hourly Traffic Report (2024)

Updated: October 15, 2024 by Editorial Team

Ever wonder how your website traffic fluctuates throughout the day? In this article, we’ll guide you through the steps for viewing the GA4 hourly traffic report and discuss the importance of this metric for understanding real-time website performance.

This guide is helpful for website owners, digital marketers, and anyone looking to learn about their website’s traffic patterns. You can identify peak times, analyze user behavior, and optimize your content by tracking hourly traffic.

Let’s explore how to view and use the GA4 hourly traffic report!

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How to Use Plot Rows in Google Analytics 4 (2024 Update)

Updated: September 20, 2024 by Editorial Team

Did you hear about the new feature of plot rows in Google Analytics 4?

GA4 Plot Rows feature allows you to plot multiple metrics on separate rows within the same chart. This means you can compare and contrast different data points side-by-side, making it easier to spot trends, patterns, and correlations. No more juggling multiple charts or getting confused with overlapping lines. Plot rows bring clarity and simplicity to your data visualization.

In this new guide, we’ll discuss plot rows in Google Analytics 4 in detail. We’ll explore what they are, how to access and enable them, how to add and customize metrics, and, most importantly, how to use them to analyze your data effectively.

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GA4 Data Redaction (Explained 2024)

Updated: September 5, 2024 by Editorial Team

Do you want to know about GA4 Data Redaction? If yes, you are at the right place.

In today’s digital era, data privacy is a big deal. People are becoming increasingly aware of how their personal information is collected and used online. Regulations like the GDPR and CCPA are in place to protect individuals’ rights, and businesses need to be on board. That’s where data redaction in GA4 comes in.

In this article, we’ll cover GA4 Data Redaction in detail.

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How to Exclude URL Query Parameters in Google Analytics 4

Updated: September 20, 2024 by Editorial Team

Are you looking for ways to exclude URL query parameters in Google Analytics 4? If so, you are in the right place.

In Universal Analytics (GA3), this was a built-in feature, but in GA4, it requires a workaround.

URL query parameters, which are bits of information attached to the end of a URL after a question mark (?), play a significant role in how websites function. They pass data between pages, track marketing campaigns, and personalize user experiences. However, when it comes to Google Analytics 4 (GA4), these parameters can create a bit of a mess. They can clutter your reports, skew your data, and even pose privacy concerns.

That’s why learning how to exclude URL query parameters in Google Analytics 4 is a must for anyone serious about data analysis.

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Google Analytics Organic Shopping (Explained 2024)

Updated: September 20, 2024 by Editorial Team

Curious how customers discover your products online? GA4 organic shopping data can reveal this and show you how to use it to boost your sales.

Analyzing GA4’s organic shopping data lets you see how users discover your products through search engines and optimize your website and marketing to attract more organic shoppers.

You’ll learn to track vital metrics, interpret key data points, and use these to enhance your online store’s performance, ensuring you stay ahead in the competitive digital marketplace of 2024.

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GA4 Data Import (Ultimate Guide 2024)

Updated: September 20, 2024 by Editorial Team

Have you ever wondered how you can seamlessly merge all your marketing and sales data into one powerful analytics platform? GA4 data import capabilities allow you to integrate various data sources, providing a holistic view of your user interactions and business performance.

Whether you’re looking to combine offline and online data, enhance your reporting accuracy, or gain a deeper understanding of your customer journey, GA4 data import is essential.

In this ultimate guide, we’ll walk you through importing data into GA4, offering step-by-step instructions to help you utilize this powerful feature.

Let us get started!

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A Complete Google Analytics Glossary (2024)

Updated: August 24, 2024 by Editorial Team

Google Analytics is a powerful tool for understanding user behavior and measuring website performance. However, its terminology can be overwhelming for newcomers. This Google Analytics glossary aims to simplify the learning process by providing clear and concise definitions for key Google Analytics terms.

All essential Google Analytics definitions are here, from fundamental concepts like sessions and pageviews to more complex metrics and dimensions. Whether you’re a beginner or a seasoned analyst, this GA4 glossary will be a valuable resource for navigating the world of Google Analytics.

Understanding these terms in Google Analytics is essential for effectively interpreting data and making decisions about your website or app’s performance.

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13 Main Benefits of Google Analytics 4 (Explained)

Updated: September 20, 2024 by Editorial Team

Do you want to know the powerful benefits of Google Analytics 4? If yes, you are in the right place.

In the digital age, analytical data is necessary for a successful business. Google Analytics 4 benefits you in your decisions and your marketing strategies.

In this article, we will discuss 13 top benefits of Google Analytics 4.

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